The International Association of Exhibitions and Events (IAEE) has entered into a definitive agreement to acquire Exhibitor Group. This landmark acquisition represents a bold strategic move to unite exhibition organizers and exhibitors within one cohesive ecosystem.
The acquisition brings together two influential forces in the exhibitions and events industry, creating an unprecedented community that spans the entire event lifecycle and value chain. By integrating Exhibitor Group’s expertise in exhibit and corporate event marketing with IAEE’s established leadership in exhibition organization, the combined entity will offer enhanced value to all stakeholders.
“This acquisition reflects our commitment to building a more comprehensive and inclusive exhibitions and events industry,” said Marsha Flanagan, M.Ed., CEM, president and CEO of IAEE. “By expanding our universe to include the vital perspectives of exhibit and brand managers, we’re creating a unified space where all voices are heard and represented. This is more than an acquisition – it’s a change that will elevate the entire exhibitions and events industry.”
The acquisition is expected to be finalized by 30 April 2026. Following the completion of the acquisition, IAEE will work closely with the Exhibitor team to ensure a seamless integration of operations and maximum impact for all stakeholders.
Brian Pagel, Chairperson of the IAEE board, emphasized the strategic importance of the acquisition: “This acquisition reinforces IAEE’s commitment to innovation and connection across the exhibitions and events community. By integrating Exhibitor Group’s trusted education, insights, and community into IAEE’s global association framework, we are creating a powerful platform for growth – expanding the value delivered to organizers, exhibitors, and suppliers across the full event lifecycle.”
