Fairmont Jasper Park Lodge announced the opening its reimagined resort with the unveiling of an extensive $100 million, property-wide transformation.
At the heart of the transformation is a reimagined Main Lodge and arrival experience that draws inspiration from Jasper’s skies, forests, and glacial landscapes, inviting guests to begin their Jasper experience with purpose. The refreshed lobby welcomes guests into a space that feels both celestial and grounded in nature – an immersive introduction that sets the tone for a stay defined by connection, restoration, and awe. Guests can also take in picturesque panoramic views of Lac Beauvert and Whistlers Mountain upon arrival by stepping out onto the iconic new lakeside patio.
Anchoring the promenade is Embark Outpost + Provisions, a thoughtfully reimagined general store and adventure hub designed as the starting point for each day’s journey. Situated nearby, the anticipated home for the resort’s Camp JPL Adventure Club – set to debut in late summer – will be a vibrant basecamp for young explorers and their families, offering fully supervised programming for children ages 5-12.
“Working closely with our long-time partners at Accor and design firm HBA, our team has reimagined the Lodge in a way that respects its heritage while positioning it for its next chapter. Set within its iconic wilderness setting, Fairmont Jasper Park Lodge will continue to be a special destination – for the community and for visitors alike,” said Tyler MacDonald, senior vice president and head of hotels at Oxford Properties.
