Brand USA is launching Brand USA Travel Week Canada this fall with events taking place in Toronto and Montreal from Oct. 26 to Oct. 29, 2026.
The event introduces Brand USA’s signature Travel Week platform to Canada for the first time, marking the next step in its long-term strategy to deepen engagement with one of the United States’ most important international source markets.
Formerly known as Canada Connect, Brand USA Travel Week Canada brings Brand USA’s longstanding Canadian trade and media engagement under the organization’s global Travel Week platform, which now spans the U.K. and Europe, India, South America, and Canada.
“Canada has always been essential to the United States’ travel economy, and the expansion of Brand USA Travel Week deepens our engagement with partners in the market who help shape travel decisions every day,” said Fred Dixon, president and CEO of Brand USA. “By bringing our signature event to Canada, we’re aligning our engagement under one unified platform to strengthen collaboration and keep the United States top of mind for Canadian travelers.”
Brand USA Travel Week Canada will feature pre-scheduled travel trade and media appointments, market insights, and networking opportunities designed to connect U.S. exhibitors with Canadian travel trade professionals and journalists.
Held alongside the week’s programming, a CEO roundtable will bring together senior leaders from the U.S. and Canadian travel industries to discuss shared opportunities to strengthen collaboration and inspire future visitation to the United States.
The dual-city format in Toronto and Montreal reflects the importance of reaching key partners across both English- and French-speaking Canada.
