About the author:

Author: Brent Taylor, CMP, CMM

Brent Taylor, CMP, CMM is a Managing Partner at Timewise Event Management Inc. based in Edmonton, Alberta. He is very passionate about the meetings industry and believes strongly in education, professional development and setting industry standards. Connect with Brent online at www.twitter.com/brentjtaylor and www.linkedin.com/in/brentjtaylor.

Articles by Brent Taylor

  • Six marketing tips to promote your next event

    By Brent Taylor Let’s talk marketing. It seems today that there is a plethora of marketing materials, opinions and experts advising us on how to best market any product or service we have to offer. Why is that? Why is there so much attention being given to marketing? I recently read Seth Godin’s books, All Marketers are Liars and Purple Cow. I recommend both these books along with Simon Sinek’s Start with Why. I was intrigued by what Godin identifies as…