While younger generations, commonly referred to as Generation X and Y, together outnumber boomers, they do not have the experience or aren’t necessarily interested in replacing boomers in certain sectors. Industry groups from tourism to petroleum are warning of labour shortages starting as early as 2013. So what does this have to do with meetings? If bringing people face-to-face is meant to facilitate learning and change, motivating and engaging employees, demographic shifts may represent important challenges to the way meetings and events are planned.
Articles by Doreen Ashton Wagner
The business case for sustainability at your events
The research tracked 184 companies between 2003 and 2010 and identified seven key benefits that companies reported experiencing as a result of their Corporate Social Responsibility (CSR) initiatives. It was immediately apparent to me how this research could make an excellent basis for any meeting planner looking to promote change within their organization by incorporating sustainability and CSR to their events.
Five tips to better manage client appreciation events
With golf tournament season upon us, many corporate planners will be finding themselves planning for client appreciation events. Here are a few tips to keep in mind.
A new sheriff in town: Canada’s anti-spam legislation, part two
When Canada’s Anti-Spam Legislation (CASL), Bill C-28, was passed in December 2010, almost no one took notice. Business groups such as the Canadian Marketing Association were still meeting with federal officials to see how the spirit of the law would be applied and regulated. Now that we are told the law should be effective in mid-2012, the challenge is to make sure your email marketing practices comply with the legislation.
Establishing trust and rapport in non face-to-face situations
When I was approached to write this article I thought, “sure, no sweat.” After all, I run a company that helps meetings industry organizations grow their business through phone and email lead generation programs. I’ve been teaching my clients and employees how to build trust and rapport for the last 14 years we’ve been in business.
A new sheriff in town: Canada’s anti-spam legislation
There’s a new sheriff in town for anyone involved in email marketing in Canada. Its name is Bill C-28. It’s been setting up shop over the last year. Its main purpose is to enforce the email behaviour that will soon be expected of you.