About the author:

Author: Doreen Ashton Wagner

Doreen is co-founder and Chief Strategist at Greenfield Services Inc., a demand generation consultancy specializing in helping meetings industry organizations grow their business. Fluent in English and French, Doreen graduated from the University of Ottawa with a BBA in Marketing. Before founding Greenfield, Doreen was VP Marketing for The Sutton Place Grande Hotels Group. She also held various sales and marketing positions with Inter-Continental Hotels, Mariposa Cruise Line, Four Seasons Inn on the Park, Park Plaza Hotel Toronto, and Ottawa's Château Laurier. Doreen has been a member of Meeting Professionals International (MPI) since 1989. She began her volunteer involvement in Toronto, joining the Professional Development committee within months of becoming a member. In 1992-93 she took on the presidency of the MPI Toronto Chapter and subsequently served on the Canadian Council of MPI. After she started Greenfield Services and moved to the Canada’s capital, she joined MPI’s Ottawa Chapter. Soon she joined the newsletter committee and then the Board in 2004. She became President of the Ottawa Chapter in 2006, and a member of the MPI Foundation Canada Council in 2008 where she served for two years. This year she is back volunteering at the local level, contributing to the Ottawa Chapter newsletter committee. Doreen is an avid reader and fan of historical fiction, but as soon as the weather warms you'll find her tending to a one-acre perennial and vegetable garden at the home she shares with her husband Heinz, their teenage daughter Iliana and their cat Tommy.

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