Corporate events are powerful experiences for the people in the room. But for many organizations, the opportunity ends when the event itself is over. Today’s meeting planners are under increasing pressure to demonstrate return on investment. One of the most effective ways to extend the value of an event is to treat it not only as an experience, but also as a source of content that can support marketing long after the final guest leaves. Every event naturally produces…
Articles by Sean Beckingham
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Marketing a Festival is at a Crossroads
I’ve been in the event marketing world long enough to know that no two years are ever the same — and yet, this one feels especially different. Right now, my team and I are deep into the marketing campaign for Toronto’s Festival of Beer (TFOB) — a legacy summer event that’s been a staple in this city for decades. But like many large-scale festivals navigating the aftermath of the pandemic, we’re at a crossroads. The realities we’re facing are not unique: Audiences…
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Hiring a Director for Event Videography
When planning your next event, it’s a no-brainer to hire a videographer to capture the highlights. But have you thought about hiring a director to ensure the video truly serves your needs? A director’s role is to guide the vision, making sure every important aspect of your event is covered, and the final product works for all its intended purposes. Plan for Usage Beyond the Event Before the cameras roll, think about how the video will be used in…
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Marketing Strategies for Media & VIP Events
Want to make your media and VIP events unforgettable? Let’s dive into our top tips to wow your guests and leave a lasting impression. The stakes are high. This is particularly true when the guest list is packed with media personalities and VIPs. These guests are not just attendees; they are influencers who can amplify the reach of your event far beyond the venue. To ensure your event stands out and attracts these high-profile individuals, strategic marketing is essential.…
