Articles by Sindy Souffront

  • AV Tech Redefining Event Engagement

      In the dynamic landscape of event planning, the integration of cutting-edge audio/visual (A/V) technology has emerged as a transformative force, reshaping the way audiences engage and interact during events. As we navigate an era where virtual and hybrid events have become the norm, understanding the profound impact of A/V technology on event engagement is important for communicators, event planners, and businesses alike. Unveiling the Evolution of A/V Technology The journey of A/V technology from basic sound systems to sophisticated…

  • The Power of VR and Augmented Reality

      In the dynamic realm of event planning, cutting-edge technologies have emerged as a transformative force. Virtual reality (VR) and augmented reality (AR) are two such innovations that have garnered attention in the event industry. These technologies are reshaping the landscape of events, ushering in immersive experiences, enhanced promotional strategies, and heightened attendee engagement. In this article, we explore the impact of VR and AR on event planning, outlining how they elevate corporate events to be more captivating, interactive, and…

  • 5 Steps to Successful Event Planning

    The process of planning a small gathering or a large multi-day conference is the same but the volume of detail increases. Planning an event means strategically thinking about every little detail. Here are the top 5 steps to planning an event. Step 1: Determine with your client the expected results of the event. In this first step, you had the broad scope of the work conversation with your client. You’re probably researching to identify and bring ideas to the table,…

  • The 3 Ss to Planning Events and Adhering to Physical Distancing Guidelines

    Hand sanitizer, check! Wipes, check! Face masks, check! Seating arrangements according to provincial guidelines, check! Individual tracking data, check! Adhering to physical distancing guidelines may appear to be a bit overwhelming. When in-person meetings and events resume, the first events are likely to be quite small and will probably serve as a benchmark for larger gatherings. Lessons learned from each event will be crucial to event planners who want to be successful in the future and generate positive feedback on…

  • 7 Reasons Why Virtual Events Can Be Better Than Traditional Face-to-Face Events

    There are ongoing debates around the efficiency of virtual events. However, a great number of event planners are reinventing themselves and suggesting that their clients convert their conferences to an online platform. It’s true that face to face (F2F) interactions and networking is different than a virtual experience. But many virtual events can be just as good, if not better, than being in person. Below are top seven reasons why virtual events can be better than F2F events: Cost efficiency:…