About the author:

Author: Veronique Lou

Veronique Lou is a Project Coordinator at Zeste Incentive based in Montreal, Quebec. Growing up in a family of meeting planners, joining the Zeste Incentive team in 2009 was only a natural stepping stone for her into the work force. Lou has a degree in management at McGill University, and nearly 10 years of experience as a contractual on-site staff for both Gerry Lou & Associates and Zeste Incentive.

Articles by Veronique Lou

  • Social media marketing for destination management companies

    In the era of ever changing communication media and rapid technological advancement, companies are now dedicating a growing portion of their marketing campaigns to social media platforms. Large corporations have created positions for full time community managers, and companies dedicated to content management are being created everywhere. One may wonder how destination management companies (DMCs) should position themselves and what should be their approach to a social media marketing campaign. …