Event Operations

  • Commodity vs Service in Audiovisual

    service

      In the audiovisual (AV) industry, the distinction between commodity and service has long been a contentious issue. As AV professionals, our value extends far beyond the equipment we provide. Yet, too often, we find ourselves compensated only for the equipment that makes it in the room, while our expertise, creativity, and design skills go unrecognized and underpaid. This imbalance not only undervalues our work but also threatens the innovation and quality that define our industry. The Commodity Trap A…

  • How to Elevate the Human Experience

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    By Eryne Sarabin and Sherilyn Trompetter “The human experience definition is to connect the mind, body, and spirit to tap into our higher selves with the self-awareness to live a life of purpose, calmness, kindness, confidence, and service.” – Giselle Baumet Human experience examples can include: The ability to move through a dimensional space The sense of sight, touch, smell, taste and sound Building social bonds and social interaction Stimulation through learning and exploration Participating in a shared experience Feelings evoked by…

  • Keys to Sponsorship Management

    sponsorship

      In the ever-evolving realm of event planning, mastering the delicate dance of sponsorship management isn’t just a skill; it’s the cornerstone of unlocking financial success, broadening your marketing reach, and fostering lasting partnerships. As event producers, we don the hats of experiential architects, weaving together the threads of innovation, strategy, and collaboration to construct moments that leave a lasting impression. Here are some vital components of effective sponsorship management and common pitfalls: Lead Time: The journey to securing event…

  • Can Creative Catering Align With Sustainability?

    experience sustainability

      Crafting the culinary experience for special events offers an interesting way to weave a theme through your conference or gathering. With our increasingly interconnected world, a culturally diverse menu is boundless allowing for a range of menu possibilities. Of course, there is also a sustainability focus to choose local but sometimes, especially for those of us in the Prairies, fresh and local do not always coincide. However, thinking sustainability while food costs escalate is a key factor in today’s…

  • Catering Menu Trends For Unique Experiences

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      Every time I design a menu for a client, I treat it like I’m auditioning for American Idol. I need the initial menu and proposal to stand out, to be unique and exciting but also feel like our brand. An initial proposal to a client is often like a blind audition, if it’s a new client, and we want to make it past the initial auditions, to be invited to “Hollywood Week” ( the tasting) and then hopefully win…

  • Key Considerations for Event Safety

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      By Angela Zaltsman When organizing an event, your prerogative must be bigger than just ensuring attendees have a good time, or securing a certain ROI for stakeholders. At the core, the most important consideration of any event is keeping guests and staff safe. While hosting an event, it is your responsibility to ensure the safety of all people in attendance. There are many considerations that must be prepared for when organizing an event, so it is important that security…

  • Brain Science: Unlocking Creativity

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      For the past decade I have been presenting a speaking session called “The Pink Poodle Theory”, which is essentially the “aha moment” of when I discovered that my brain was curating and creating trend forward event designs, quietly while I worked and slept. In my session I speak about how pinterest and other algorithm driven platforms are killing our creativity by taking us on a “see more like this” source path, a path that enables “copycat” creativity. And now,…

  • Navigating Privacy Laws For Events

    privacy

      As event planners, we often find ourselves juggling a million details to create memorable and successful events. Amidst all the hustle and bustle, it’s easy to overlook a crucial aspect of event planning: privacy laws. You might be wondering, “But you’re an event planner, what do you know about privacy?” Spending more than 20 years working with Canadian federal privacy legislation, I’m here to use that expertise to help educate our industry on this important topic. To make collecting…

  • The Power of Fun in Events

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      We all like to have fun. But what is fun? The dictionary defines fun as “that which provides amusement or enjoyment.” Of course, fun can mean different things to different people. One thing is certain, and that is FUN is the antidote to stress. “PEOPLE RARELY SUCCEED UNLESS THEY HAVE FUN IN WHAT THEY ARE DOING” – Dale Carnegie Work can be difficult and stressful. After all, work requires dedicated focus on the role, task, goal, agenda, and outcome…

  • Events Celebrate Human Connections

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      by Tahira Endean Event professionals face an alphabet soup of things to think about and manage daily: rising costs, connections, climate change, fundraising, growth, wellness, AI, revenue, quality and so much more. There is a seemingly endless list of challenges, and yet we have a global industry that is busier than ever. Why? Simple. Events matter. They matter because we are humans. We rely on technology, including a rapid global acceptance of AI to support tasks in our business…

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