Event Operations

Digital Marketing Guide for Nonprofits

2023/09/22

Digital marketing for nonprofits is the way of the future. If you aren’t leveraging digital marketing to reach new audiences and drive more membership dues, you’re missing out on a huge opportunity to grow your organization. Digital marketing helps you spread your organization’s message and make a lasting impact on the community you serve. It helps you build relationships with members, volunteers, sponsors, donors, and those who have yet to hear about your organization—and it gives you the tools…
Learn How to Find the Best Speakers

2023/09/21

Imagine that you are planning your client’s annual conference, and they have assigned you the task of finding the perfect-fit professional speaker. The speaker’s goal is to engage the entire audience during the opening Keynote address, bringing the event to life and energizing the attendees. This will set the tone and energy for the rest of the event. No pressure right? The speaker is “only” going to be addressing the entire audience at once. If it does not go…
Freedom of Choice: AV Contracts

2023/09/08

By Heather Reid Did you know that as much as 55 per cent (yes, you read that right!) of a customer’s audiovisual (AV) invoice can be paid by the in-house preferred audiovisual supplier to the venue as a commission for the privilege of being identified as the “in-house preferred supplier”. With commissions at these staggering rates, significant revenues can be generated. It is no wonder then, that carefully crafted policies and fees are found in venue contracts to influence the…
Five Challenges Planners Face Today

2023/09/07

I have been an event producer for three and a half decades. I have lived through many recessions in the event industry and survived. And through all of these years, I have seen all kinds of challenges, but the new challenges we are facing today in the event industry are affecting our ability to do our job effectively. It is a known fact that planning events is stressful; in fact, event planning ranks up there with careers such as…
Demand For Casual Events Growing

2023/08/25

The biggest shift we are seeing in corporate events – and our strong prediction for the evolution of event design in the future – is a demand for more casual, authentic conversations, thoughtful content design, comfortable spaces and lots of opportunities for conversations and interaction. Gone are the days where people dress up in stiff business attire, travel far to a boring venue and sit in rows listening to some “sage on the stage” for content or for a…
Calgary’s BMO Centre Set For Debut

2023/08/14

Calgary’s BMO Centre will welcome visitors to the new building in 2024 with the project on time and on budget. The $500-million expansion will add 500,000 sq. ft. of convention space to the BMO Centre, making it the largest convention centre in Western Canada, with more than one-million square feet. The new space will feature three floors of tradeshow and convention space, with a more than 100,000 sq. ft. exhibition hall, 38 additional meeting rooms, and two new ballrooms…
The AV Journey of an Event Planner

2023/08/14

Meet Nancy, a seasoned corporate event planner known for her ability to create unforgettable corporate experiences. As Nancy prepared for her latest event, she faced a crucial decision – whether to stick with in-house hotel AV services or venture into the world of external AV partnerships. Join us as we delve into Nancy’s journey, where the power of choice, creativity, and collaboration intertwine to elevate corporate events. 1. Setting Your Vision Free: Unshackling from In-House AV Constraints Nancy understood…
Insurance For Hybrid Events

2023/07/31

Event planning and insurance over the last couple of years has become more complicated with the advent of virtual and hybrid meetings. These meetings tend to be more expensive, particularly a hybrid meeting and losses, should something go awry can be even more costly. Due to the rise in the number of virtual and hybrid events, the insurance industry is slowly changing to be able to respond to the challenges of hybrid and virtual events. New virtual event cancellation…
Good Speakers Command the Stage

2023/07/28

A good speaker can be key to what makes an event memorable and a success. For some people, taking the stage, whether it’s the fifth time or the 50th time, feels as natural and instinctual as riding a bike. But for most people, presenting onstage for a room full of attendees is a daunting experience, especially if they’re relatively experienced. Luckily, there are a few things all speakers can do, regardless of their experience level, to feel more comfortable…
Maximizing Event Connections

2023/07/14

In-person events offer employees not just the chance to work together, but also a more casual space for organic inspiration, making connections and team-building opportunities. There is great potential for company growth in corporate events. They reinforce important bonds, build new bridges, and define and foster a strong culture. Here are some tips for maximizing connections at your next company off-site, corporate event. 1. Have a very clear purpose. Design an event around what you are trying to achieve.…