Event Branding & Marketing

  • Ten tips for your next conference

    Conferences are hard work. From developing the creative treatments to establishing milestones and timelines, planning ahead can make all the difference in the world. When planning a conference, there are specific guidelines that you should always follow in order for it to run smoothly. Here are 10 tips that will help you plan and run a successful conference.

  • A new sheriff in town: Canada’s anti-spam legislation, part two

    When Canada’s Anti-Spam Legislation (CASL), Bill C-28, was passed in December 2010, almost no one took notice. Business groups such as the Canadian Marketing Association were still meeting with federal officials to see how the spirit of the law would be applied and regulated. Now that we are told the law should be effective in mid-2012, the challenge is to make sure your email marketing practices comply with the legislation.

  • Establishing trust and rapport in non face-to-face situations

    When I was approached to write this article I thought, “sure, no sweat.” After all, I run a company that helps meetings industry organizations grow their business through phone and email lead generation programs. I’ve been teaching my clients and employees how to build trust and rapport for the last 14 years we’ve been in business.

  • A new sheriff in town: Canada’s anti-spam legislation

    There’s a new sheriff in town for anyone involved in email marketing in Canada. Its name is Bill C-28. It’s been setting up shop over the last year. Its main purpose is to enforce the email behaviour that will soon be expected of you.

  • How to save money and the planet with multi-sponsor promotions

    Have you ever gone to an event and received no less than four tote bags? Or maybe three mugs? I have. It can happen when multiple event sponsors’ donated promotions are not coordinated and each sponsor brings whatever they want. This is such a waste of resources, both financial and environmental. And it definitely isn’t something that attendees want.

Venue & Supplier Profiles