Event Branding & Marketing

Brand Awareness for Your Event Partners
2023/12/15

Sponsorships and event partners are essential for a lot of events to thrive. Whether they are cash sponsors or in-kind partners, they often contribute to the bottom line of an event’s success. However, traditional partnerships and sponsorships have changed a lot over the years and event producers have to be more creative in finding ways for partners to engage consumers and provide tangible value at the event. Creating event partnership opportunities with levels (Gold, Silver, Bronze) still exist, but…
The Power of Customer Feedback
2023/12/14

Customer feedback is the compass that guides event planners in the right direction. It provides invaluable insights into what worked well and what needs improvement. Here’s why it matters: Continuous Improvement: Feedback highlights areas for enhancement, allowing event planners to refine their processes and offerings. Client Satisfaction: Satisfied clients are more likely to become repeat customers and recommend your services to others. Attendee Engagement: Positive feedback fosters attendee loyalty, ensuring they return to future events. Competitive Edge: Gathering feedback…
Planning Strategies for Private Events
2023/10/05

Even for corporate event strategy and management companies like ours, we have found ourselves lucky enough to produce large scale private events for some notable Canadians including milestone birthday celebrations, retirement dinners, wedding productions, memorials and more. It’s not lost on us just how special these events are. Private events are highly personal, heartfelt and are typically focused on a more familial or individual endeavor or outcome. This means it can be hard to understand objectives, or the desired…
Digital Marketing Guide for Nonprofits
2023/09/22

Digital marketing for nonprofits is the way of the future. If you aren’t leveraging digital marketing to reach new audiences and drive more membership dues, you’re missing out on a huge opportunity to grow your organization. Digital marketing helps you spread your organization’s message and make a lasting impact on the community you serve. It helps you build relationships with members, volunteers, sponsors, donors, and those who have yet to hear about your organization—and it gives you the tools…
Event Design: The Art of More
2023/06/30

The business of event design is to unveil a message or tell a story that serves the events purpose. It is to create an undeniable connection on all sensory levels that unite attendees, not only within that setting, but virtually; in continuum and beyond. These vast platforms and perspectives conjure connectivity, relatability and association. For creatives, it can be an emotional or never-ending journey that feeds our passion while playing havoc with our process. As a creative and in…
Boost Business Growth With Events
2023/06/19

While there are numerous avenues to achieving growth for businesses, one channel that often goes underestimated is hosting events. Building communities and audiences can be very powerful for business development and unlocking new opportunities. The work and resources required to plan and execute events successfully may seem overwhelming, however when done right, the benefits always outweigh the costs and the time commitment involved. Here are seven reasons to remind you why incorporating events in business growth strategies is a…
Tips for Trade Show Displays
2023/04/21

Event and trade show marketing is a big investment for any business. To maximize your return, you’ll need to create a one of a kind display that engages show attendees and promotes your products or services. To make the most of your next trade show event, we’ve put together a list of six tips to attract more visitors to your booth. Pick the right booth location Some booth locations just naturally get more visitor traffic than others. Like booth…
Reimagine Sponsors as Brand Partners
2023/02/10

Event sponsorship must be reimagined as a personalized “brand partnership” to inspire creative, experiential event design that better engages attendees. Keep your sponsors close, and your partners even closer. This mantra is not as ominous as it might sound. But it is personal, and has become our go-to for navigating corporate event sponsorship during a transitional period in the events management industry. Fluctuating pandemic restrictions and a pending recession may actually be the game-changing industry disruptors that breathe fresh…
What to Expect in 2023?
2023/01/13

By Shannon Byck and Joe Nishi Back in November 2020, we blogged about the impact COVID was having on people employed in the face-to-face business events industry. The financial impact was devastating for many and organizations like ours immediately took a “safe harbour” approach with their teams and business models. Even still, we lost many talented people in our industry. The strain on mental health as we restructured and re-imagined our value was and continues to be a huge…
Steps For Successful Sponsorships
2023/01/02

Sponsorships are a great way to raise funds for revenue generating events, however, the process of seeking and securing sponsorships can be time consuming and incredibly challenging. Not only do you need to sharpen your skills in sales, but you also need to confidently pitch your event with all the necessary details. Whether your event is taking place virtually or in-person, there are numerous possibilities for brand exposure, audience interaction, activations and so much more. So, what can you…