Event Branding & Marketing

  • Trend Watch – Association Meetings in 2018

    Over the next few months, the team at Redstone will be taking the time to look at what we can change or improve on in our association meeting planning in 2018 – particularly those that will require increasing a budget line or two – in order to be able to bring the organizations we work with into the future. Here are two important areas where our team will be learning, training and increasing our budgets in order to better serve…

  • Three fallacies about mobile apps for events, and how to address them

    By Phil Rappoport Event mobile apps have become a mainstay for conferences and meetings. Participants expect the digital version of the printed program, and with good reason. The event mobile app is the best, most convenient meeting tool that can be continually updated. When an event app is released weeks or even months before an event, it allows delegates to plan and customize their schedule, read speaker profiles, mark specific exhibitors for must-have conversations, and download slides. Changes to the…

  • Dos and don’ts for events geared toward young professionals

    Young professional events can be super tricky to plan, because of the wide range of individuals attending (often anywhere from 21 to 35), varying from junior, to mid, to sometimes even senior-level professionals. Considering that you’re probably marketing to both Baby Boomers and Generation X (if they’re controlling the budget for professional development and other events for their staff), and Generations Y and Z (yes, the first-born of this group are now 22!), it can be very challenging to make…

  • Information – the most important tool of planning and executing events

    The one major tool we have is information. We get our information based on the questions we ask, how information is gathered and how information is distributed. Asking the right questions Whenever I am speaking to a new or previous client, I begin by: Gathering the basic information about the program or event; Asking the client to clearly define the objectives and parting message; Asking where the program or event has been held before (if applicable), what worked and what…

  • The impact of short lead times in meetings and event management

    By Maria da Cunha, CTC, CMP Organizations are often focused on short-term economic planning where commitments to a meeting or event are confirmed last minute, often within 30 days of the event date. The 2008 financial crisis was a major contributor to the short lead times applied to meetings and events when inventory was readily available throughout the meetings and events industry. Business operations have also changed or adjusted to different management strategies which have resulted in short lead times…

  • How to act with urgency to build trust with your clients

    Very early in my career as a planner, my boss had shared with me some harsh feedback from a client. The client had remarked that I did not appear to have a sense of urgency. I was surprised by this. I asked, “Did the events not go off well? Did I not deliver on deadline?” My boss confirmed that yes, I did all those things – but it was the pace in which I walked when we were on site…

  • Finding resourceful ways to stretch a small event budget

    Working with a frugal budget doesn’t mean you have to sacrifice style and class As economies ebb and flow, budgets for events will shrink and grow as a reflection of the times. A small budget should not be the reason why an event fails — success depends on ingenuity, resourcefulness and a little flair. The first step is to know what you have to work with. Make sure you have a budget prepared and approved by the appropriate board of…

  • Everything you need to know about professional speakers

    If you’re planning a corporate meeting or special event for your company, your choice of professional keynote speaker to kick off the itinerary can be every bit as important as the venue, theme and timing for the occasion. While not every conference may call for the services of these individuals, who typically take the form of subject matter experts, thought leaders or bestselling authors, many promise to enhance team-building exercises, training programs and executive summits. Typically, motivational speaking presenters are…

  • Finding a creative solution to your meeting or event problem

    When faced with planning a meeting or event, get out – look for creative ideas and solutions everywhere. I actually found Jim Carrey in a Toronto comedy club and hired him for a corporate event for a few thousand dollars. I often wonder if the participants remember who entertained them after dinner! Do not necessarily take no for an answer. My client was a sponsor at a convention and she needed a great evening hospitality event for two nights. It…

  • Generation C: Those who create, connect, curate and build community in events

    Generation C (Gen C) is a generation identified by GoogleThink who are creating, connecting, curating their own content, and building community. This is not represented by an age, but by an attitude and mindset; not separated by location, but global. It is the “generation” attending our events who are sharing – with each other in the live environment and with their much wider digital, social audiences. They are spreading what they hear, see, learn and connect to much further and…

Venue & Supplier Profiles