Event Branding & Marketing

  • Building positive working relationships with speakers

    A little bit of forethought can make a world of difference Speakers are the core of your meeting or conference experience. A good speaker can be what makes your conference exceptional, while a bad speaker can be the one thing that drags everything down. This is why your first step is to carefully select your speaker to ensure they will fit your audience, engage participants and boost the overall quality of your event. The relationship you build with the speaker…

  • Creativity in the meetings and events industry

    From where does creativity come? Let me just say, I dislike the phrase ‘thinking outside of the box.’ It means nothing. The sky is the limit. After having produced events with budgets ranging from small to large, I feel qualified to say that your creativity is only limited by your imagination. So, where do you start? Ask the right questions to discover your client’s vision, if they have one. Move on to the objectives, format for the program and demographics…

  • Meeting design for transformative experiences

    According to dictionary.com, the term meeting has many meanings, and many synonyms. It struck me that the synonyms are the words we need to more carefully consider when we are designing our meetings if we want them to be effective. What do I mean by effective? If we consider the origin of meeting design as a philosophy that began around 2009 with the Meeting Architecture Manifesto, and as a stakeholder deliverable as laid out in the Event Design Handbook in…

  • Selecting the right mobile event app

    By Phil Rappoport The growth of mobile app usage for meetings and events continues to climb rapidly, and the tipping point might be occurring right now. The 2016 Event App Bible revealed that while 30 per cent of event professionals already incorporate mobile event apps, an additional 37 per cent said they planned to use event apps within the next year. Apprehension that existed three to five years ago is clearly giving way to acceptance. An oft-heard obstacle was the…

  • Leveraging the power of choice within corporate events

    By Ben Moorsom Chicken, beef, or fish? Spa or golf? These are the types of choices you’ll most often find when it comes to corporate meetings and events. People are asked to choose amongst more trivial things, but rarely given any choice when it comes to the content or structure of the information they’re receiving and how they’re receiving it. While many association meetings and conferences do a great job integrating ‘choice’—the same hasn’t been translated to the corporate event…

  • The power of events in disruptive times

    When “unpredictable” is the new buzzword for the economy, everyone in the meetings and events industry should be a little nervous. We have been through cutbacks, recessions, governances, regulations, and threats from both Mother Nature and other humans, all forever changing our ability to deliver hospitality to our guests in the way we (and our clients) feel they are most deserving of. Yet, as humans, we still travel, meet, attend events, and celebrate all that life brings us. These events…

  • Attracting Generation X – the forgotten generation of meeting attendees

    While Generation X makes up less of the workforce than Baby Boomers, and now Millennials, they still make up a considerable portion of your meeting attendees and organization/association demographic. We tend to hear less about this demographic and therefore plan less around them, but forgetting to target this “sandwiched” generation is a mistake! Why you should focus more of your efforts on attracting Generation X When it comes to your attendees, particularly if planning events for a professional association, Generation…

  • Booth layout 101: Tips to make trade show booths exciting and inviting

    By Daniella Bustamante In the world of trade shows, you come across numerous companies of varying services, products, sizes and industries – you leave remembering a select few. There is a reason for this. No matter what the company, having an effective booth design makes all the difference. Here are a few tips and ideas to think about when planning your next trade show booth. Maximize space When planning out your booth, you want to maximize whatever space you have…

  • How to help your event newbs: Tips for helping first-time attendees build relationships before an event

    Most of us can relate to being the new person in some form or another. A first-time attendee, a new member, being the only staffer from your company attending an event, etc. awkwardly sipping your drink while you look around the room, trying to make eye contact with someone or to possibly creep your way into a conversation that you’ve been eavesdropping on. Not the greatest feeling. Wouldn’t it be amazing if we could help people avoid that feeling for…

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