Event Branding & Marketing

  • Disruption happens: What are you doing about it?

    For several years, there has been a theme of disruption. Meetings and events are being disrupted by technologies offering everyone access to new models for accommodation, transportation, meeting space booking, and transparent buying of a plethora of goods and services. We receive messaging saying we must integrate now. The question becomes, how do we prioritize our adoptions of new demands and technologies? SWAG! SWAG, the “Stuff We All Get” is a simple shift to start with. While there remains an…

  • Event logistics for a mindful experience

    By Leanne Andrecyk Logistics: the process of planning, organizing and managing activities. Born from the military arts, it is the essence of the event industry and the most important element of the craft.  A true master of logistics can take event management from an activity to a scientific discipline. Event logistics can encompass all planning phases of an event; however the focus of this article is on the end game: the logistics of event execution with guest participation in mind.…

  • Marketing and event planning team collaboration greatly valued for creating successful events

    One-half (49 per cent) of event planners surprisingly report marketing departments at their respective companies are always or often involved in the planning and execution of events, and an overwhelming majority find value in this type of partnership. The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), in partnership with Cvent, recently released new research that explores the prevalence and types of collaboration between event planners and marketing departments. “Like any cross-company collaboration, getting…

  • Dangerous assumptions: The faulty reasoning behind many conference education programs

    By Jeff Hurt It’s a very dangerous assumption: We assume that if our speakers are talking, our attendees must be learning. We equate telling from the stage with audience education. Telling does not equal learning. We’ve placed a value on experts talking instead of a value on attendees’ learning. It’s backwards thinking and it’s one of our conference’s most dangerous assumptions. Mimicking the wrong model Most of our conference education mimics our traditional higher education model. Attendees listen to experts…

  • Rethinking swag: Practical ideas to increase promotional effectiveness

    By Arlene Shilke Everybody loves free stuff! There is no better place to find free stuff than at conferences and events. Let’s face it, most of us arrive at the conference registration desk with high anticipation of the swag we are about to receive. After all, who doesn’t love the latest gadget or trinket that will become a talking point to help us build a connection with other attendees? What about all the resources and materials provided to us by…

  • Celebrate Ontario 2017 now accepting applications

    Province investing in festivals and events to boost tourism and create jobs Ontario is encouraging festival and event organizers across the province to apply for Celebrate Ontario 2017 funding. Celebrate Ontario is a grant program that makes it easier for festival and event organizers to offer new and improved experiences that attract more tourists and increase visitor spending. Last year, the program supported 200 festivals and events across the province, boosting local economies. For 2017, organizers of existing large festivals…

  • Now what? Planning your post-event strategy

    By Kelly Furnish, Event Coordinator, Managing Matters The lights are off and the last attendee has the left the building. After months of planning and promoting, you have successfully completed your event… but what happens next? All too often, planners underestimate the importance of what happens post-event, missing out on key opportunities to gain insight into improvements for the future, promote meaningful engagement and establish loyalty with attendees. As part of every event’s conception, planners should be thinking about its completion…

  • How to create temporal landmarks and why they are crucial to your events

    By Ben Moorsom Do you find that you’re more likely to set and tackle your goals following a meaningful event such as the start of a new year, a milestone birthday or an anniversary (work or personal)? Do you feel as though these events give you a “fresh start” or inspire you to take stock of where things are at and where you’d like them to be? If so, you’re experiencing the Temporal Landmark effect. Where were you when you…

  • Setting the tone: Tips for setting a mood upon entrance to your event

    The tone of your event entrance starts long before your first attendee arrives. You must set your tribe’s level of ambition. Raise your level of expectation from your staff, your team and your volunteers, and build your culture as a force for good. Events can be long hours, exhausting days and taxing on the brain – but they are also fun and rewarding! Let your team have fun with their onsite presence. Encourage them to be goofy while maintaining a…

  • Three tips for a successful trade show or event

    By Geoff Martin In a marketing world dominated by technology and online engagement, trade shows still prove to be a successful marketing technique for most organizations. Nothing compares to being face-to-face with your target market and encouraging engagement with your brand. Planning a trade show exhibit or event display can be overwhelming, but keeping the following three tips in mind will not only help to simplify the process, but will also help ensure a successful event. 1. Plan ahead: Define…

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