Event Operations

  • How to Avoid Common Event Mistakes

      Event planning is an intricate dance that requires careful coordination, creativity, and attention to detail. Whether organizing a corporate conference, a wedding, or a product launch, event planners often face a myriad of challenges that can make or break the success of an event. In this article, we will explore some common mistakes we have seen event planners make, and provide insightful strategies on how you can avoid them. INADEQUATE PLANNING AND PREPARATION Mistake: One of the most common…

  • The Role of Corporate Social Responsibility

    corporate

      The past few years have brought us a lot of ups and downs, especially in the event industry. The requirements of our industry seem to be ever evolving at a lightning fast rate. As we fully emerged out of the global pandemic, free of fears of another shutdown, life seemed to go somewhat back to normal. We celebrated, we gathered, in person, many for the first time in years. As the year 2023 progressed, Canada headed towards a massive…

  • Brand Awareness for Your Event Partners

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      Sponsorships and event partners are essential for a lot of events to thrive. Whether they are cash sponsors or in-kind partners, they often contribute to the bottom line of an event’s success. However, traditional partnerships and sponsorships have changed a lot over the years and event producers have to be more creative in finding ways for partners to engage consumers and provide tangible value at the event. Creating event partnership opportunities with levels (Gold, Silver, Bronze) still exist, but…

  • The Power of Customer Feedback

    customer feedback

      Customer feedback is the compass that guides event planners in the right direction. It provides invaluable insights into what worked well and what needs improvement. Here’s why it matters: Continuous Improvement: Feedback highlights areas for enhancement, allowing event planners to refine their processes and offerings. Client Satisfaction: Satisfied clients are more likely to become repeat customers and recommend your services to others. Attendee Engagement: Positive feedback fosters attendee loyalty, ensuring they return to future events. Competitive Edge: Gathering feedback…

  • Chef Q&A: Nandakishore Rangan, VCC

    chef rangan

      Originally from Bangalore, India, Nandakishore Rangan’s desire to become a chef was a combination of personal passion, cultural influences, and wanting to create and share delicious meals with others. He began his career at Taj Hotels, a chain of luxury hotels headquartered in Mumbai, India. During this time, he earned a diploma in hotel management. “This is where my thirst for cooking started and exposed me to different cultures and dishes. Additionally, it gave me the opportunity to foster…

  • Managing Client Touchpoints

    client relationship

      Amidst all the excitement of re-connecting and once again enjoying all the things we had lost during the pandemic, those of us in the event industry who work directly with clients found something new added to our proverbial “to do” list. We now found ourselves at the beck and call of clients, around the clock. Let me state something very important about this – it was no one’s fault. We all remember those early days of the pandemic when…

  • Event Staff Shortages Pose Challenges

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      The event industry is fully on the road to recovery with a rise in bookings and a surge in demand for events. But the significant loss of people to other industries during the pandemic means facing a new set of challenges. Event management companies are struggling to find qualified and experienced individuals, which can negatively impact the quality and success of events. Planners today need to be mindful of increased costs and possible service offering disruptions. They will need to…

  • What is Biophilic Event Design?

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      In an age where urbanization and technology dominate our lives, there is a growing desire to reconnect with nature. Biophilic design, a concept that brings elements of the natural world into our built environments, has been a significant trend in architecture and interior design for some time. However, this design philosophy has now found its way into the realm of event planning, leading to the concept of biophilic event design. This innovative approach aims to create unforgettable and sustainable…

  • The Power of VR and Augmented Reality

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      In the dynamic realm of event planning, cutting-edge technologies have emerged as a transformative force. Virtual reality (VR) and augmented reality (AR) are two such innovations that have garnered attention in the event industry. These technologies are reshaping the landscape of events, ushering in immersive experiences, enhanced promotional strategies, and heightened attendee engagement. In this article, we explore the impact of VR and AR on event planning, outlining how they elevate corporate events to be more captivating, interactive, and…

  • Future of Meetings & Events: 5 Key Trends

      As the global meetings and events sector continues to recover, a focus on balance, belonging and sustainability will create many opportunities in the industry. The pandemic had a significant impact on meetings and events, but people have largely returned and attendance is expected to rise in the years to come. This is great news for the sector but it also brings fresh challenges and opportunities that will alter the way events are booked, planned and executed. “The pandemic was…

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