Social Media & Technology

  • New research explores the evolving landscape of technology in meetings

    Meeting planners remain interested in virtual meetings but lag behind attendees who want more virtual experiences Technology influences every aspect of global commerce, and new research released today by American Express Meetings & Events explores the many ways emerging technologies are changing the meetings industry landscape, as well as how that innovation can be harnessed to increase engagement and productivity and generate a greater return on a meetings investment. The American Express Meetings & Events report, titled GREAT EXPECTATIONS: The…

  • How to battle nomophobia at corporate meetings and events

    Six months in planning, and your event is in full swing. The key note speaker is addressing a hall full of your client’s customers and peers. The presentation is climaxing when – oh no! – certain members of the audience appear distracted. By what? They’ve just contracted a case of “nomophobia”. What is nomophobia? The Daily Mail defines it as “…the fear of being out of mobile phone contact – and it’s the plague of our 24/7 age.” Mobile device…

  • Rethink 2014: Six shifts occurring in the world of corporate events

    My how things have changed in the past two decades. We have slowly shifted to keep pace with these changes in the corporate events industry and the expectations of the guest. As our world shifts around us so quickly we can barely keep pace, we’re learning to become more agile and adjust to the landscape. Some of the changes which have struck me as significant I share below, and I welcome comments from those you have experienced. Shifts in food…

  • Business e-mail etiquette: 19 rules and helpful tips for online communications

    Despite the growing prevalence of texting, instant messaging apps and social networks in the business world, e-mail remains one of the most popular high-tech ways for modern professionals to communicate. Although over 300 billion e-mails are estimated to be sent every day, however, a surprising number of executives and entrepreneurs still struggle to grasp fundamental rules of netiquette. In the interest of enhancing interactions with clients, colleagues and customers, following are several business e-mail etiquette hints, tips and strategies to…

  • How serendipity and social mobility affect thoughtful meeting design

    Serendipity is a topic dear to my meeting designer heart, and one I have explored before. Why? We attend meetings and events as stated ubiquitously and often for learning and networking. I would go deeper than this and borrow a concept from Robin Jones (CMO at QuickMobile). “Learning at its best is either disruptive, where it really makes us consider a new perspective, or actionable, where we want to leave and try something new or in a new way, as…

  • Mobile event apps increasingly more strategic for meeting planners

    IMEX Group and QuickMobile recently released the findings of their first annual mobile event technology research study. According to the survey of international meeting planners, mobile event apps continue to enjoy torrid growth, with 60 per cent of the event planners surveyed using a mobile app for at least one of their events in the last two years. While the popularity of events apps is clearly on the rise, those immersed in the industry believe that adoption is far lower…

  • Five best email and online newsletter marketing services

    Social media is the go-to service for online marketing these days, but there’s still a lot of value in email marketing services like newsletters, flyers, advertisements and deals. Literature that’s delivered via email allows you to deliver more in-depth information than Twitter affords, and you can also customize layouts far more effectively than what’s possible with Facebook. Finally, email is still a hugely popular means of online communication. It’s not uncommon for someone to let Facebook or Twitter fall by…

  • What’s on the horizon for event technology?

    By Andrew De La Cour and Derek Anderson It is safe to assume that the technologies most in demand by meeting planners this year foreshadow what’s to come. Most notably, there were three standout event technology solutions last year that created a buzz among meeting professionals. Of the three, only a couple were embraced by your peers – the other, not so much. Here’s a recap. Video dominated information consumption methods at events. Whether it was shaky camera phone images…

  • Smart meeting apps: Four tech tools for a successful event

    By Leanne Andrecyk Today’s busy event planners are constantly juggling copious amounts of information. Organized by nature, the planner is the ultimate multi-tasker so it’s great when easy-to-use technologies, like meeting apps, are available to help improve efficiency and streamline tasks to foster the success of an event. At the top of the list is the smartphone – with an emphasis on “smart.” Talking and texting are the secondary functions of this little gem combining a phone, computer and camera,…

  • Event app sponsorship for events without sponsorship

    By Jonah Wolfraim Many companies prohibit taking advantage of potential sponsorship opportunities at their events, making it virtually impossible to generate any sort of revenue. Whether it’s a matter of competing interests or the marketing team not wanting to present competing brands, there are a variety of reasons some companies are unable to showcase sponsors and partners. Without that outside support, it’s spend, spend, spend and all upper-management sees is that the meeting cost the company X amount of dollars.…

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