Speakers & Entertainment

  • Using video to help your clients get more from their next event

    By Dan Asselin Let’s face it: There are parts of just about every event that are unavoidably boring, boring and really boring. Dry content and droning speakers can take the life out of anything and make all of your efforts look worthless simply by association. Now, I’m not going to tell you that using pre-recorded video can completely solve this problem because I have seen lots of money and effort wasted on video that provides nothing other than a chance…

  • Tips for hiring the best keynote speaker for your next event

    Hiring the right keynote speaker for your corporate event or conference isn’t getting any easier. There seems to be more speakers than ever, on just about any topic. If you Google the term “keynote speaker,” there are over 19.2 million results. So what are some tips that will help you find the best possible speakers for your events? I asked a few of my colleagues at Speakers’ Spotlight who are dedicated to helping our clients do just this. Each of…

  • Booth layout 101: Tips to make trade show booths exciting and inviting

    By Daniella Bustamante In the world of trade shows, you come across numerous companies of varying services, products, sizes and industries – you leave remembering a select few. There is a reason for this. No matter what the company, having an effective booth design makes all the difference. Here are a few tips and ideas to think about when planning your next trade show booth. Maximize space When planning out your booth, you want to maximize whatever space you have…

  • Bridging the gap: Creating an event with multi-generational appeal

    By Kelly Furnish, Event Coordinator, Managing Matters Engaging a multi-generational audience is challenging for even the most experienced of planners. Today, attendees range from Baby Boomers to Gen Xers to Millennials, each with different values, attitudes and expectations of what makes a successful event experience. The need to bridge the gap between generational groups is greater than ever. So, how do we as event planners create an event with multi-generational appeal? Here are some of challenges you may face and…

  • How facilitation can help attendees get the most from your next event

    By Mujtaba Mirza It is not always easy to get the most out of a group of people. Whether for a single meeting or a group project there is always the risk a group will not be able to work together to achieve their goal or realize their potential. Meetings and formal gatherings are not always well planned and often have to deal with the pressure of time and lack of attendance. Everyone has been to a bad meeting where…

  • How to create temporal landmarks and why they are crucial to your events

    By Ben Moorsom Do you find that you’re more likely to set and tackle your goals following a meaningful event such as the start of a new year, a milestone birthday or an anniversary (work or personal)? Do you feel as though these events give you a “fresh start” or inspire you to take stock of where things are at and where you’d like them to be? If so, you’re experiencing the Temporal Landmark effect. Where were you when you…

  • 17 ideas to add now for more memorable events

    Mobile device charging stations – the new water cooler of your events. Make it comfortable. Add water and maybe even a list of questions people can think about relevant to your industry as conversation starters – ideal for the power-hungry introvert. Mobile app. Keep it simple, or add some bells and whistles aka participant feedback mechanisms. Every single person shows up with a device, and most of them don’t need more paper to recycle later. Enough said. Water stations, with…

  • Can a corporate event be fun?

    It had been a long and difficult day – an early start with numerous meetings and endless telephone calls. That evening I was required to host our corporate table at a charity fundraising event. It was one of many fundraisers that I had attended over the previous few months – often at the same venue with the same menu. As usual, I was seated at a table of 10, half of whom were corporate colleagues and the remaining guests were…

  • What makes an event sticky?

    Stickiness is a term which refers to the resonance of an event or learning experience on a person. So, how do we make our events sticky? The good kind of sticky that has content being shared, actionable takeaways acted upon and guests booking their ticket for the following year is what we want to talk about. It has to elicit an emotional response. This can be from stories from the stage where your speakers are able to connect their experience…

  • So you think you want a “high-energy” event? Think again.

    By Ben Moorsom I’ve been thinking a lot about the term “high energy” as it applies to events. It’s something that’s asked of us all the time. People want to build buzz; they want to get their people excited about whatever it is they’re trying to launch or promote. But I think this is a trend we need to steer away from. Let me explain. When people say “high energy” they’re talking about manufactured energy – the stuff that comes…

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