The concept is simply this – it doesn’t matter what you do, it matters why you do it. Citing examples ranging from Apple and Harley Davidson to Martin Luther King, Simon convincingly argues that the one thing these and other successful organizations and leaders have in common is that they answer the why questions before the who, what, when, where and how questions. This basic distinction permeates everything they do. For their companies and organizations, this can be seen in everything from their corporate culture to their marketing, and their overall strategic direction, vision and purpose.
Speakers & Entertainment
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Speak up: Selecting the right keynote speaker for your meeting type
Different events require different types of keynote speakers. Yet with literally thousands of options at your fingertips, how do you know you’ve hit paydirt?
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Seeking the wow factor
Gone are the days when meeting participants are content with sitting through hour after hour of mind-numbing meetings accompanied by overhead projections, PowerPoint presentations and droll introductory jokes.
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How the role of speakers’ bureaus and agencies has changed for meeting professional
When we started Speakers’ Spotlight in 1995, the world was a much different place. The Internet was in its infancy, nobody I knew had an e-mail address, and “social media” were two words rarely used in the same sentence. The role of speakers’ bureaus and agencies was very much that of a gatekeeper. They had rolodexes with speakers’ telephone numbers, and if a meeting professional or conference organizer wanted to book a particular speaker, unless they happened to know them personally, they pretty much had to go through an agency.
