Event and trade show marketing is a big investment for any business. To maximize your return, you’ll need to create a one of a kind display that engages show attendees and promotes your products or services. To make the most of your next trade show event, we’ve put together a list of six tips to attract more visitors to your booth. Pick the right booth location Some booth locations just naturally get more visitor traffic than others. Like booth…
As warmer weather arrives, it will allow planners and managers to organize some activities to kickstart their team. Outdoor activities have seen a large uptick in planning by companies since 2020. As people have different comfort levels when it comes to socializing, most tend to feel safer and free to discard their masks and socialize with less risk of COVID transmission outdoors. Let’s talk about outdoor spring-summer team-building programs. Corporate team building has many advantages and benefits: Increases collaboration…
In a world where virtual communication is becoming the norm, it is easy to forget the importance of in-person interaction. Live networking events give people a chance to connect on a human level, which can encourage smiling, laughing, and produce positive neurochemicals like serotonin and dopamine that impact mood, satisfaction, and happiness. These connections translate into better productivity, business success, and overall personal and professional development. The goal then is to create experiences that drive happiness, productivity, and increase…
Remember that vibrant festival experience from days long ago? Great music, delicious food, colourful entertainment, being outdoors with a crowd taking in the brilliant sunshine. Festivals are ever-popular, and even more so now that we are back from years of “no gathering land.” We all miss getting together to enjoy a shared experience – it is an essential part of being human. Large corporations and small businesses alike love to align with successful festivals especially if they know your…
From river cruises to spa retreats, and world-renowned festivals to unparalleled culinary experiences, Québec City has no shortage of experiences for visitors to explore. Now, thanks to a new promotion between Québec City Business Destination and its members, meeting and event planners have the opportunity to add an exclusive VIP experience to their program. “We wanted to share the very best of Québec City with meeting planners and their attendees,” explains Ann Cantin, Director of Communication and Marketing for Québec…
Experienced meeting professionals know to check the calendar very carefully when choosing event dates. Statutory and religious holidays are simple – we need to just avoid them altogether! Examples of some dates that are completely off limits: Christmas, Easter, Yom Kippur and Passover. One of the religious holidays that causes some confusion among event planners is Ramadan. Ramadan is observed by Muslims worldwide, it falls in May/June and it lasts for about a month. The timing is different every year.…
Reinventing sponsorships using creativity and customization When it comes to sponsorship, the competition is real – and tough. In order to survive it, we need to rethink what potential sponsors are looking for. Thirty years ago, it was a logo on a poster and a program, and a thank you after the event. But that’s no longer the case. Today corporations don’t care about logo exposure on your materials and websites. It has become such a given – logo placement,…
In the events and hospitality industry, dealing with clients on a regular basis is part of the job. Whether you are a planner, hotelier or supplier, your goal is to make clients happy and do your best to meet their demands. At times, however, the demands become excessive and difficult to manage. This is where it becomes important to maintain a positive client relationship (even if it seems impossible at times), and do your best to keep the client happy…
When designing any special event, there is a very important question that I keep constantly in my mind: Why? Everything I do and all elements must answer ‘the why’. For example, I spend my client’s money as if it were mine. If I would not spend the funds on something myself, then why would I expect the client to spend the funds? Case in point: I produced an incentive program for a client’s President’s Club. The budget was not limited.…
Young professional events can be super tricky to plan, because of the wide range of individuals attending (often anywhere from 21 to 35), varying from junior, to mid, to sometimes even senior-level professionals. Considering that you’re probably marketing to both Baby Boomers and Generation X (if they’re controlling the budget for professional development and other events for their staff), and Generations Y and Z (yes, the first-born of this group are now 22!), it can be very challenging to make…
