Special Events

  • Sad events can be special events too: An appeal to event planners

    My life has been very fortunate. I have had to endure only a few sad and no tragic events. Recently, however, we had a death in the family where I was assigned the duties of organizing the funeral and related activities. This was the first time that I had to oversee such an event. I soon realized that although unique in its level of grief and confusing emotions, it is also a special event management challenge – albeit a very…

  • Three tips for a successful trade show or event

    By Geoff Martin In a marketing world dominated by technology and online engagement, trade shows still prove to be a successful marketing technique for most organizations. Nothing compares to being face-to-face with your target market and encouraging engagement with your brand. Planning a trade show exhibit or event display can be overwhelming, but keeping the following three tips in mind will not only help to simplify the process, but will also help ensure a successful event. 1. Plan ahead: Define…

  • Can a corporate event be fun?

    It had been a long and difficult day – an early start with numerous meetings and endless telephone calls. That evening I was required to host our corporate table at a charity fundraising event. It was one of many fundraisers that I had attended over the previous few months – often at the same venue with the same menu. As usual, I was seated at a table of 10, half of whom were corporate colleagues and the remaining guests were…

  • How to re-think education and training to boost interest and attendance

    By Ben Moorsom I received some great feedback and many questions from the last article I wrote on high-energy events. One of the questions that caught my attention was around how to ensure you’re bringing the right energy to the education and training components of an event. We know that if the education and training components of your event are stale, you’ll start to see a drop-off in event attendance. In fact, according to The Decision to Attend Study (January…

  • Another year older: What the aging population means to the events industry

    A new year has begun. As with any new year, it starts with hope and optimism. Of course, it also means that we are all another year older. These days it is more than just an expression. Canadians are living longer, and the proportion of Canadians over 65 is increasing. Indeed, never in the million year history of humanity has life expectancy increased so rapidly as over the last century. In 1922 the average life expectancy was 60. By 1950…

  • Fitness first: How to combat conference fatigue with fitness energy breaks

    By Dr. Kim Bercovitz Think back to your last meeting or event. How often did you feel tired? Did you get fanny fatigue from sitting too much? Brain freeze from hearing a lot of information in a short period of time? Conference fatigue is a common problem experienced by attendees who sit for a long time at meetings and conferences. Muscles tighten, posture becomes slouched and energy levels plummet as the day wears on. Attendee inactivity at a typical conference…

  • Why a special events professional should lead the Pan Am Games

    At last the Pan Am Games begin tomorrow. One can only hope that the Games themselves will be so entertaining and the drama so compelling that the residents of the Greater Toronto Area will remember them with pride. Regrettably, the lead-up to the Games has so far created anything but fond recollections. Indeed, the Games organizers seemed to have transitioned the population of the region from general indifference to outright hostility. The Pan Am Games are essentially a special event…

  • The art of teambuilding

    When it comes to teambuilding, each person often has their own interpretation of what they envision teambuilding to be. One of the most important steps in determining which teambuilding program or activity is ideal for your group is to determine what the desired outcome is you are striving to achieve. For example, is the goal of the teambuilding program or activity to simply provide some entertainment or an experience for a group of people whom already know each other or…

  • Seven questions to ask when planning your corporate holiday event

    Black Friday can create some dark times for event planners The day after US Thanksgiving, which is always on a Thursday, is the biggest day for retailers – it is known as Black Friday. The term’s origin is that it is the day in the year when retailers go from being financially in the red to becoming profitable and going into the black. In other words, all the pressure of securing a successful year falls between that late November Friday…

  • All hands on deck: How joint ventures can help produce an amazing event

    It is not always easy to be totally self-sufficient when organizing a large and complicated event. Nor is it an easy feat to coordinate several projects for various clients, all happening on the same day, unless you give in to hiring additional staff for the duration of the projects. There are a lot of independent meeting planners who like to work on contracts as it gives them time do other things, and they are not tied down to a full-time…

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