Themes

  • What’s that theme? Seven ideas for designing event experiences in increasingly demanding environments

    Like many of you, this week we had an exploratory meeting with a new client, and as we moved from who we are and how we fit together, the conversation naturally led into their event and what they were hoping to achieve along with possible meeting themes. Themes provide a base platform from which to launch an event, and we recognize their importance. There is definitely such a thing as a tired theme, and for this event, the client said…

  • Inukshuk – A creative way to incorporate a meeting theme and message

    At a recent global sales meeting for one of our major clients, showcasing the host city was an important element in the meeting theme. In this case, Toronto was the host city, and team-building activities such as attending a Toronto Raptor’s basketball game and exploring Toronto’s unique underground walkway called PATH were just some of the offsite activities our corporate meeting planners coordinated. However, the challenge was determining the best way to carry the theme through in the messaging of…

  • The choice + ability quotient: Finding creative ways to increase your meeting’s relevance

    “It is our choices, Harry, that show what we truly are, far more than our abilities.” – Professor Albus Dumbledore If we apply this wise thinking to our event planning, would we change our approach? Certainly we are thorough, detailed, organized and creative as meeting managers/producers. But, do you feel every day that you are making the choices that will create that special combination of unique experiences and practical takeaways for our participants that clearly shows you have their needs…

  • 127 themes and concepts for your next corporate meeting or event

    Where do you start when trying to come up with concepts for your next corporate meeting or event? Our corporate meeting planners at American Meetings, Inc. have compiled a list of 127 event themes and concepts. Coming up with a concept behind your meeting or event helps to drive your planning in the right direction, keeps your messaging on track and ultimately can ensure that you accomplish your goals. For a sales meeting, corporate meetings, incentive trips and more, take…

  • Trade show banners: How to use humour to guide your attendees

    Blam! Zap! Pow! I went to the recent Chicago Comic and Entertainment Expo (C2E2) to check out what’s hot in the comic universe (especially for my personal favourite, Marvel). Quite a cast of characters (both featured guests and attendees) were wandering the floor. And C2E2 started the show even before attendees entered the expo with some interesting trade show banners. I love it when I can go to a trade show or event as an attendee instead of as an…

  • Theme weaving your way to more engaging events

    Theme weaving is the process where you imagine the big picture of your event and develop a theme that integrates your core values with a clear call to action. The chosen theme will naturally vary depending on your event, ranging from a one-night fundraiser to a multi-day conference or incentive program, to name a few of the more commonly themed events. Theme development must involve planners and stakeholders who clearly understand the stated goals. Theme weaving means each element becomes…

  • Five creative themes for your next corporate gala event

    Creating a theme when organizing a Gala event generates excitement, engages your guests, and leaves a lasting impression. Todd Bludworth, COO of American Meetings, Inc., says, “Themes are the single best way to generate interest in your gala.” Here are five creative ideas that are sure to make your event a memorable one Speakeasy (Roaring ‘20’s) Create a “secret entrance” and include a “secret password” on your invitation. Hire a Cotton Club-style jazz band and flappers to entertain. Serve specialty…

  • Design 101 – Understanding event design

    The job of designing an event is distinct and different from the job of planning an event. A designer’s right brain creative approach augments the left brain management skills of a planning and meeting professional. In the pursuit of adding something truly special in the live events industry, an event designer is able to develop the event creative and back up their event outline with a solid budget as well as full comprehension of the skill resources needed to produce…

  • Setting the tone: A Planner’s notes on attending a sombre event

    Not too long ago I attended an event which was quite sombre in nature. After it ended and I started back home on a four-hour drive, I had plenty of time to analyze the event with the final realization that a minor miracle had happened: a flawless celebration and tribute to the life of a remarkable man. There was little time to coordinate it all – only hours in fact.

  • Mixing it up

    Do you ever get the feeling that your meeting attendees are lost in the land of never-ending PowerPoint slides or listless product demos? Just how many people in the audience are playing with their BlackBerries or cell phones? Simply presenting information through a light projector onto a screen in a dim room will lose your message with a sea of glazed eyes and wandering attention spans. Try making your next meeting a livelier experience with themed sessions, destination events, and company logoed gifts as part of the meeting mix.

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