Industry Research

  • IACC Meeting Room of The Future publishes second set of research

    Visionary global initiative will transform meetings As part of an ongoing dynamic initiative from IACC, a second set of research has been conducted and reported following the survey of global venue operators, suppliers and industry experts. IACC Meeting Room of the Future™ aims to transform the meeting experience through a global collaboration of leaders in conference space design, audiovisual technology, hospitality, academia and conference management.  The first research, which surveyed meeting planners, was published in April 2016, with this next…

  • ICCA captures record number of international association meetings taking place in 2015

    Rankings released: Canada now in top 10 country ranking ICCA captured a record number of 12,076 rotating international association meetings taking place in 2015, the largest number of association meetings collected in the year after the meetings took place ever, and 571 additional meetings compared to 2014. These numbers reconfirm the consistent growth pattern in the association meetings market as identified in ICCA’s 50-year report. The ICCA Association Database now includes 20,000 regularly occurring meeting series, 220,000 meeting editions and…

  • New study provides insights in strengthening the relationship between destination management companies and meeting planners

    A new study published by the Incentive Research Foundation (IRF), a non-profit research foundation focused on motivation in business, analyzes the current state of destination management companies (DMCs) and offers specific guidelines to help them reposition themselves to better meet new market challenges—by developing and redesigning their value propositions and relationships with meeting planners. The study, Developing a New Business Model for DMCs by Redesigning Their Value Propositions, is authored by Dr. Haemoon Oh, Ph.D., Dean of the College of…

  • PCMA releases 25th Annual Meetings Market Survey results

    An optimistic Meetings Market Survey is joined by the all-new Convene podcast PCMA has had a busy month — releasing its 25th annual Meetings Market Survey and debuting a new podcast. The 2016 Meetings Market Survey — based on a comprehensive survey of nearly 450 meeting professionals about event size, budgets, and much more — offers solidly positive results from events conducted in 2015 and an optimistic outlook for meetings and conventions in the coming year. Key findings include a…

  • IACC launches Meeting Room of the Future

    A dynamic new initiative from the International Association of Conference Centres (IACC) is set to transform the meeting experience through a global collaboration of leaders in conference room design, audiovisual technology, hospitality, academia and conference management. The IACC Meeting Room of the Future project combines innovation and entrepreneurialism with the expertise of meeting industry professionals and planners. The project and initial global survey results are be unveiled at IACC-America’s Connect annual conference in New York City this April. The program’s…

  • MPI Winter 2016 Edition of Meetings Outlook report now available

    Meeting Professionals International (MPI) has published its Meetings Outlook, 2016 Winter Edition. The latest installment of the quarterly special report indicates safety and security concerns are emerging as cautious optimism and growth continues in the industry. From budget and business condition projections to the impact of terrorism, fear, or at least concern, it seems, permeates all. Key findings include the following: 44 per cent of respondents anticipate the increasing prevalence and threat of terrorism will have a significant effect on…

  • IACC reveals the top seven meeting package trends for 2016

    Useful tips for meeting planners and meeting venues contribute towards better meetings and conference experiences Following research among the 378 members of the International Association of Conference Centres (IACC), the association released its Top Meeting Package Trends for 2016, which are influencing meeting planners and venue operators across the globe. The concept of meeting packaging is one where the required components provided by a venue are included in a per person package. The concept carries different names in different parts…

  • SITE Index forecasts continued growth for the incentive travel industry in 2016

    2015 was one of the best years ever for the incentive travel industry, not just in North America, but also around the globe. And, 2016 is projected to be another banner year, according to the 2015 Society for Incentive Travel Excellence (SITE) Index Benchmark Study, an annual analysis and forecast of the incentive travel industry, released this week during the SITE Incentive Summit in Ljubljana, Slovenia. In an effort to provide more meaningful and actionable information, the SITE Foundation partnered…

  • CEIR publishes survival guide for business-to-business exhibition organizers and exhibitors on how to meet attendee digital needs

    Today, the Center for Exhibition Industry Research (CEIR) announced the release of the first report of a new series, the CEIR Digital Toolkit. The first report, Focus Report on Organizer Pre-event Communications and Registration Offerings, documents the digital essentials that maximize the attendee experience during their business-to-business exhibition journey. Digital solutions are increasing at a fast pace. For organizers and brand marketers alike, it is very hard to know which digital solutions are worth testing and which are ideas that…

  • Marriott and PCMA publish five key trends for the future of meetings

    Hospitality giant and meeting leader assemble group of influencers to determine new frontiers for the event industry What do wearables, telepresence, big data and CrossFit have in common? They’re key to leading trends that will shape how meetings could be imagined and implemented in the future. This growing focus on collaboration, wellness, and personalized technology is influencing daily living, work and the way people interact. In a world that is more social, mobile and collaborative by the day, there’s no…

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