GBTA identifies five business travel markets of the future Despite recent economic turbulence, China business travel will increase by 61 per cent over the next five years, from $261 billion in 2014 to $420 billion in 2019. That increase is greater than the increases in business travel growth in the next eight largest countries combined, including the U.S., Germany, India, U.K., Indonesia, France, Turkey and Japan. These findings are part of an annual travel forecast released today at GBTA Convention…
Industry Research
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New study on exhibitor ROI and performance metric practices reveals exhibitions deliver
he Center for Exhibition Industry Research (CEIR) is pleased to announce a new, landmark study which provides an in-depth look at how exhibitors evaluate the outcome of participating in business-to-business exhibitions. CEIR President and CEO Brian Casey, CEM remarks, “The business-to-business, exhibition channel is a powerful sales and marketing vehicle that enables exhibitors to achieve a wide range of important business objectives. Given this reality, what success looks like for an exhibitor and which metrics are used to evaluate the…
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New whitepaper unveils best practices for increasing efficiencies with eRFPs
The Global Business Travel Association (GBTA) Meetings Committee and the Convention Industry Council (CIC) APEX Workgroup (APEX) released today a new joint whitepaper, Improving eRFP Efficiency and Effectiveness for the Meetings Industry. The whitepaper combines findings from complimentary research conducted by the two groups in 2014 examining eRFP use, drivers and effects to provide recommendations for improving the eRFP process. GBTA conducted an online survey of 412 buyers, suppliers and third-party agencies in March of 2014 that looked at the…
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One of five major trends impacting travel programs
Report shows the lines of leisure and business travel continue to merge Business travellers are continuing to adopt new tools and apps inspired by the leisure travel and retail sectors, while catching on to widespread trends such as the sharing economy. Key innovations such as Big Data, virtual credit cards and social media are all paving the way for further “markets of one” customization – a term coined for a level of personal preferences and service which makes customers feel…
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ICCA releases most popular cities and countries for association meetings
Paris and Barcelona top the city charts For the first time ICCA publishes country and city rankings by estimated total number of participants in 2014, as part of its public abstract of the ICCA statistics report, aimed at international associations. Like in the city ranking by number of meetings, Paris is ranked first, with an estimated total of 130,516 participants visiting 214 association meetings in 2014, closely followed by Barcelona (fifth in the city ranking by number of meetings with…
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IACC reveals Top 10 Meeting Tech Trends for 2015
Following extensive research among the 355 members of the International Association of Conference Centres, the association released its Top 10 Meeting Tech Trends for 2015, which are influencing meeting planners and venue operators across the globe. Mark Cooper, IACC’s CEO, commented, “Meeting Planners are seeing their role influenced more and more by technology, not just for the meeting itself, but in researching and booking venues, how planners interact onsite and how they communicate following the meeting. The balance between technology…
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More work, more pay: Meeting professionals’ salaries continue to rise
According to PCMA Convene’s 2015 Annual Salary Survey, nearly 80 per cent of meeting professionals have earned a significant pay raise — an average increase of seven per cent — within the last year. This month, PCMA Convene magazine published the results of its annual Salary Survey, which has served as an industry benchmark for several decades. The results of this year’s survey — completed by 340 association, corporate, and independent meeting professionals in March — reveal that their average…
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2015 Q1 Data shows exhibition industry sees highest quarterly increase in eight years
Today, the Center for Exhibition Industry Research (CEIR) released 2015 first quarter data collected for the annual CEIR Index report. Despite the severe winter, the performance of the business-to-business exhibition industry, as measured by the CEIR Total Index, posted a year-on-year gain of 4.6 per cent (see Figure 1). This increase reflects strong industry growth, marking it as the highest increase since the second quarter of 2007. “The performance in the first quarter was remarkable considering that the east coast…
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Canadian Tourism Commission releases 2014 Annual Report
Tourism as Canada’s Engine for Growth highlights a pivotal year for the country’s tourism industry, with revenue, arrivals and employment all blossoming. The Canadian Tourism Commission (CTC)’s 2014 Annual Report: Tourism as Canada’s Engine for Growth puts the spotlight on a pivotal year for the Canadian tourism industry. All major tourism indicators for Canada rose, especially tourism revenue, GDP, employment and arrivals. CTC’s overseas leisure markets led the charge, delivering a 10% year-on-year rise in visitors to Canada. International consumers…
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Landmark study released on young professional exhibitor needs and preferences
The Center for Exhibition Industry Research (CEIR) has teamed again with the Society of Independent Show Organizers (SISO) to produce its latest publication, 2015 Young Professional Exhibitor Needs and Preferences Study. CEIR has conducted research with young professional attendees since 2009. With funding from SISO, this first-ever initiative offers insights on young exhibitor attitudes and preferences about business-to-business exhibitions. SISO Executive Director Lew Shomer stated, “SISO is pleased to entrust this important exhibition industry research to CEIR with financial underwriting.…
