Industry Research

  • New CEIR study provides insights on how business-to-business exhibition organizers are using data analytics

    Today, the Center for Exhibition Industry Research (CEIR) announced the release of two reports from a groundbreaking study on data analytics practices among business-to-business exhibition organizers. The first report, Use of Analytics by Today’s Business-to-Business Exhibition Organizers, documents overall trends in use of analytics. The second report, The Roads Traveled to Data Driven Decision-Making tells the data analytics journey of 12 different exhibition organizers in case studies. “The term ‘big data’ is hot and provocative – it is everywhere in…

  • Reader survey: Canadian event planners rank their biggest challenges

    Whether it is shortened lead times, continually shrinking event budgets, the influx of new meeting apps or rising food and beverage costs, we wanted to find out what is most important in the minds of today’s meeting planner. In a recent online poll of CM&E readers from across Canada, we discovered that corporate and independent event planners share many of the same concerns and challenges when it comes to planning, budgeting and managing meetings in Canada. Here’s a brief snapshot…

  • MPI’s Meetings Outlook, 2015 Winter Edition report now available

    Meeting Professionals International (MPI) has published its Meetings Outlook, 2015 Winter Edition. The newest instalment of the quarterly special report indicates business is up and getting healthier. Though, the rising global seller’s market will continue to task meeting professionals suffering from shorter lead times and budgets that aren’t keeping pace with costs. Key findings include the following: 70 per cent of meeting professionals expect overall business conditions to improve in the near future. 49 per cent of respondents anticipate a…

  • IAEE, PCMA and The Experience Institute team up on comprehensive study of meeting attendee behaviours behind the Decision to Attend

    The International Association of Exhibitions and Events™ (IAEE), Professional Convention Management Association (PCMA) and The EXPERIENCE Institute® have collaborated on in-depth research that studies attendee behaviour and the influencing factors when choosing the exhibitions, meetings and events in which they will attend. The Decision to Attend Study – Phase One report is now available for download from the IAEE website, the PCMA website and The EXPERIENCE Institute®’s website. “This is a powerful collaboration among organizations whose members rely on the…

  • Channeling the power of data and mobile technology are top priorities for travel managers

    Carlson Wagonlit Travel (CWT) today released its seventh Travel Management Priorities report, the second in a two-part analysis of CWT’s annual travel manager survey. The global report shows travel managers will put more emphasis on data and mobile technology to direct their travel programs in 2015, with a continued focus on cost-saving and traveller engagement. The research highlights the top priority (at 63 per cent) is leveraging travel data to build predictive analyses and benchmarks. This underlines that with better…

  • U.S. business travel spending projected to top $310 billion in 2015

    GBTA forecasts favourable national outlook, despite weakened global economic state U.S. business travel ended 2014 on a high note, with record spending expected to reach $292.2 billion. The projection for 2015 also remains strong, as lower oil prices are expected to lead to increased consumer spending, boosting economic projects. This strong domestic economic news comes despite an overall weak global economic outlook, with trouble in Europe, Asia and Russia. Overall, U.S. business travel spending is expected to advance 6.2 per…

  • UFI’s 14th Global Barometer Survey of the exhibition industry reflects positive perspectives for 2015

    Results of UFI’s 14th Global Barometer survey indicate positive perspectives for 2015. The situation appears rather solid with a majority of companies from all regions declaring an increase of their turnover since at least 2011. However, less than one company out of two declares an increase of annual profit of more than 10 per cent for 2014 and only 41% of respondents consider that the economic crisis is now over. Detailed results for several key national markets indicate a general…

  • Overall exhibition industry grew 1.8 per cent in third quarter 2014, marking 17 quarters of consecutive growth

    Today, the Center for Exhibition Industry Research (CEIR) released third quarter data collected for the annual CEIR Index report. Performance of the business to business exhibition industry, as measured by the CEIR Total Index, continued to improve during the third quarter of 2014. The growth accelerated from a revised year-on-year gain of 1.3% in the second quarter to 1.8% (see Figure 1). The third quarter of 2014 marked the seventeenth consecutive quarter of year-over-year growth. Nonetheless, the growth of the…

  • IACC and PKF release ‘Trends in the Conference Center Industry 2014’

    International Association of Conference Centres (IACC) has released the 2014 edition of Trends in the Conference Center Industry. According to IACC CEO Mark Cooper, “The comprehensive trends report indicates that IACC conference centres once again see continued recovery in their rates which are higher than 2013.” Cooper continued, “This, coupled with marginal improvements in operating profits, demonstrates that IACC member properties continue to control costs and manage another year of improving occupancies. Conference centres – when benchmarked against hotels –…

  • Outlook is bright for incentive travel in 2015 and beyond

    This has been a very good year for the incentive travel market, and the outlook for 2015 is positive, as confirmed by results from the SITE Index Annual Analysis and Forecast for the Motivational Events Industry recently released by the SITE Foundation during the SITE Global Conference 2014 in Rotterdam, Netherlands. For the second consecutive year, there is continued optimism about the industry’s future, and the overall use of motivational travel experiences continues to increase. An ever-improving economy appears to…

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