This has been a very good year for the incentive travel market, and the outlook for 2015 is positive, as confirmed by results from the SITE Index Annual Analysis and Forecast for the Motivational Events Industry recently released by the SITE Foundation during the SITE Global Conference 2014 in Rotterdam, Netherlands. For the second consecutive year, there is continued optimism about the industry’s future, and the overall use of motivational travel experiences continues to increase. An ever-improving economy appears to…
Industry Research
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American Express Meetings & Events predicts global expansion of meetings activity in 2015
Meetings planners expected to utilize non-traditional meetings facilities and further implement virtual technology According to the American Express Meetings & Events 2015 Global Meetings Forecast (“the Forecast”), meetings are expected to play a critical role in a return to business fundamentals in 2015, a trend which should help drive the long-term health of the industry. Following a period of economic recovery for the meetings industry as well as new budget pressures in 2014, 2015 meeting budgets are likely to show…
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New research explores the evolving landscape of technology in meetings
Meeting planners remain interested in virtual meetings but lag behind attendees who want more virtual experiences Technology influences every aspect of global commerce, and new research released today by American Express Meetings & Events explores the many ways emerging technologies are changing the meetings industry landscape, as well as how that innovation can be harnessed to increase engagement and productivity and generate a greater return on a meetings investment. The American Express Meetings & Events report, titled GREAT EXPECTATIONS: The…
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Minor air travel mishaps create major business disruptions
Worst mishaps cost travellers an average of $1,475, two days of missed work Air travel mishaps, such as delayed flights, cancelled flights and missed connections, are by far the most common travel problem encountered by today’s road warriors. Nearly 90 per cent of business travellers who experienced problems while travelling, experienced at least one mishap related to air travel, according to a new study by the GBTA Foundation – the education and research arm of the Global Business Travel Association…
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Latest CEIR report offers critical advice on disengagement techniques for exhibit booth staff
The Center for Exhibition Industry Research (CEIR) announces the release of its latest report, Once the Conversation is Over – It’s Over! Written by exhibit marketing expert Barry Siskind, this report reviews essential disengagement techniques to enable exhibit staff to effectively and positively conclude conversations with attendees. “It is as important to know how to effectively end a conversation with attendees as it is to engage with them,” says CEIR President and CEO Brian Casey, CEM. “Business-to-business exhibitions are time…
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Exhibition industry grows one per cent, marking the sixteenth quarter of consecutive growth, says CEIR report
Today, at the CEIR Predict Conference, the Center for Exhibition Industry Research (CEIR) released second quarter data collected for the annual CEIR Index report, and the results marked a modest year-on-year gain of one per cent. All four metrics posted year-on-year gains with the strongest performance in real revenues, which rose 1.4 per cent. The growth of the exhibition industry lagged behind GDP during the second quarter of 2014, a reversal of the previous two quarters. “Overall, the second-quarter results…
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The most current insights on young attendee needs and preferences now available
The Center for Exhibition Industry Research (CEIR) has teamed with the Society of Independent Show Organizers (SISO) to produce its latest publication, 2014 Young Professional Attendee Needs and Preferences Study. This study provides a comprehensive overview of the latest insights on what young attendee business professionals are looking to experience when attending a business-to-business exhibition for their jobs as well as how they find out and decide which exhibitions to attend. Since 2009, CEIR has conducted generational research to keep…
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MPI publishes summer edition of Meetings Outlook report
Meeting Professionals International (MPI) has published its Meetings Outlook, 2014 Summer Edition. The newest installment of the quarterly special report shows meetings overall are expected to grow, with virtual meetings predicted to develop at twice the rate of face-to-face meetings, budgets are not keeping pace. Key findings include the following: Virtual meeting attendance is anticipated to grow by 3.9 per cent, almost twice the rate of live attendance (two per cent), over the next year. 52 per cent of U.S.…
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GBTA Foundation report forecasts global business travel spending to hit record high of nearly $1.2 trillion in 2014
Led by sustained growth in China, global business travel spending expected to rise nearly seven per cent Business travel in Asia Pacific, led by a dominant China, outpaces the rest of the world, according to a newly released travel forecast by the GBTA Foundation – the education and research arm of the Global Business Travel Association. Overall, the GBTA BTI™ Outlook – Annual Global Report & Forecast, sponsored by Visa, Inc. expects global business travel spending to hit a record…
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CEIR reports on exhibition organizer efforts to attract and retain young professionals
Trends on where efforts are placed and what is working Since 2009, the Center for Exhibition Industry Research (CEIR) has conducted generational research to keep a pulse on what young professionals are looking for when they attend events, and how best to market to them. CEIR’s latest offering, Best Practices by Exhibition Organizers to Attract and Retain Young Professional Attendees, offers business-to-business exhibition management insights on how to effectively market to and retain young professionals who attend business-to-business exhibitions. “The…
