The Business of Meetings

  • How to act with urgency to build trust with your clients

    Very early in my career as a planner, my boss had shared with me some harsh feedback from a client. The client had remarked that I did not appear to have a sense of urgency. I was surprised by this. I asked, “Did the events not go off well? Did I not deliver on deadline?” My boss confirmed that yes, I did all those things – but it was the pace in which I walked when we were on site…

  • Generation C: Those who create, connect, curate and build community in events

    Generation C (Gen C) is a generation identified by GoogleThink who are creating, connecting, curating their own content, and building community. This is not represented by an age, but by an attitude and mindset; not separated by location, but global. It is the “generation” attending our events who are sharing – with each other in the live environment and with their much wider digital, social audiences. They are spreading what they hear, see, learn and connect to much further and…

  • The future of talent in meetings and events

    By Issa Jouaneh Meetings and events are about bringing people together. This is an industry that combines art and science to create unforgettable experiences, and relies heavily on talent within to manage the seamless execution of those experiences. To succeed, it takes a special kind of person with the right training, a firm grasp on new technology, passion and integrity. My team at American Express Meetings & Events has explored the future of talent in the meetings and events industry,…

  • Five areas to watch for reducing risk in business event planning

    By Yma Sherry The meetings and events environment has undergone a lot of change in the past few years. More and more companies are rolling out managed meetings programs to enhance transparency, gain efficiencies and save money. But, as with any bustling business division, there are inherent risks lurking in meetings and events departments. These are risks that companies cannot afford to overlook. American Express Meetings & Events took a look at meeting planners’ current awareness and behaviours around these…

  • Leveraging the power of choice within corporate events

    By Ben Moorsom Chicken, beef, or fish? Spa or golf? These are the types of choices you’ll most often find when it comes to corporate meetings and events. People are asked to choose amongst more trivial things, but rarely given any choice when it comes to the content or structure of the information they’re receiving and how they’re receiving it. While many association meetings and conferences do a great job integrating ‘choice’—the same hasn’t been translated to the corporate event…

  • How facilitation can help attendees get the most from your next event

    By Mujtaba Mirza It is not always easy to get the most out of a group of people. Whether for a single meeting or a group project there is always the risk a group will not be able to work together to achieve their goal or realize their potential. Meetings and formal gatherings are not always well planned and often have to deal with the pressure of time and lack of attendance. Everyone has been to a bad meeting where…

  • Three tips for a successful trade show or event

    By Geoff Martin In a marketing world dominated by technology and online engagement, trade shows still prove to be a successful marketing technique for most organizations. Nothing compares to being face-to-face with your target market and encouraging engagement with your brand. Planning a trade show exhibit or event display can be overwhelming, but keeping the following three tips in mind will not only help to simplify the process, but will also help ensure a successful event. 1. Plan ahead: Define…

  • Five corporate travel challenges meeting planners should prepare for

    By Dirk Baerts The year 2016 continues to bring unprecedented opportunities for the meetings and incentives industry in Canada. While new opportunities exist, meeting planners and travel organizers will also face increased challenges. Canada is an attractive destination for international business meetings thanks to its high level of service, easy access, business culture, as well as competitive pricing. According to ICCA, Canada ranked 9th in the world in 2014 for most international meetings held. Destinations like Toronto, Vancouver, and Montreal continue…

  • How content management can extend the benefits of a conference after it’s over

    By Oliver Vadas Finding a way to provide ongoing support for professional development and information distribution are important considerations for a growing number of corporate and association meeting planners. Making conference content available to an entire audience or association membership — not only to registered conference delegates — is the best way to fulfill that mission. The first phase of the education process is to explain the benefits of preserving conference contents. The following article is intended to assist event…

  • Hotel consolidation: What meeting planners need to know

    By Milton Rivera Hotel consolidation has been front-page news for several months now and meeting planners may be wondering how this consolidation will impact their upcoming negotiations and events. The way that planners engage and plan their meetings and events with hotels will inevitably be transformed, creating both opportunities and challenges. Here are four things planners need to consider: Changing financial/commission models Consolidation could lead to a change in financial models and produce tougher negotiation situations. Therefore, planners must be…

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