The Business of Meetings

  • BEICC Update: Developing a plan for the Canadian events industry

    By Bob Parker Last month, BEICC presented a workshop entitled The Future of the Events Industry as part of the Global Speakers Summit 2013 held in Vancouver, B.C. and hosted by the Global Speakers Federation and the Canadian Association of Professional Speakers. This summit brought together the speaking industry from around the globe including representatives from over 20 countries. Past Global Speakers Summits have been held in Singapore, Dubai, South Africa and The Netherlands. Its purpose was to provide a…

  • Four ways to promote your event planning expertise in a tight economy

    By Bailey Roth In the post-recession economy, cost consciousness is king. Not surprisingly, the trend towards financial prudence has not spared the corporate events industry. In fact, event staff and costs are often the first to be sacrificed on the altar of “corporate austerity.” As a result, the need to justify specialized event staff is heightened. However, the problem is compounded by the difficulty of proving value before an event is successfully executed. Unlike our professional colleagues practicing law, medicine…

  • ROI checklist: Items to consider to ensure a healthy return on investment for your meetings

    We all know meetings don’t just happen. They take planning, company resources’ time and hard earned cash. In order to understand your meeting’s ROI, it is necessary to measure the full extent of the costs required to execute a successful meeting. It all begins with establishing your objectives.  Let’s start with the most basic of questions. Why – What is the purpose of the meeting? What is your message? How do you want your participants to behave and feel at…

  • How convention centres and clients can work together for a better future

    Meetings, conventions and exhibitions are evolving constantly and rapidly these days, driven by a host of factors ranging from changing attendance and financial patterns to the more sophisticated communications and technology demands of a new generation of delegates. But in an ongoing soft economy, the big question is how to successfully adapt when financing may be in short supply – and the answer is as important to clients as it is to the convention centres themselves. While a decision to…

  • Examining the unbeatable relationship equity in face-to-face meetings

    The value of meeting face-to-face must always be evaluated and a cost-benefit ratio applied. This may include factors such as (but not limited to): Objective of the meeting(s) Travel distance and cost Travel time and availability meet Ancillary costs – ground transfers, meals Large costs – meeting venues, food and beverage, furniture and equipment, production Large costs – exhibiting – wide and varied What business can be accomplished face-to-face that cannot be done in other ways? What it comes down…

  • Meeting Professionals International releases latest Business Barometer results

    Meeting Professionals International (MPI) has released its 2013 Quarter 3 Business Barometer. Following is the executive summary from the report. Employment continues to improve in the global meeting industry, as do economic conditions. With the exception of a few specific locations, marketplace uncertainty is giving way to the need to find more creative and efficient ways to deliver great experiences. Meeting professionals are turning to better uses of technology, more creative event and session formats and a better understanding of…

  • Five key elements for business success

    Business success takes many different elements combining together to create just the right mix of vision, purpose, product and customer satisfaction. While there are many factors that businesses cite as being essential to creating success, here are five that must be on every organization’s list. Value The features, uniqueness and benefits of your business are what differentiate you from your competitors. Donald Neubaum, College of Business Associate Dean for Research at Oregon State University, states that businesses must continue to…

  • Under the microscope: Announcing the launch of the Canadian Economic Impact Study 3.0

    By Bob Parker, Chairperson, BEICC This spring marks the official kick-off of the production of the Canadian Economic Impact Study 3.0 and will commence a year-long study initiated by MPI Foundation Canada to measure the impact of meeting activity on Canada’s economy. Bringing together project partners Maritz Canada, The Conference Board of Canada, The Canadian Tourism Human Resource Council and Greenfield Services, CEIS 3.0 will be the continuation of the benchmark Canadian Economic Impact study initiated in 2008 and updated…

  • Thinking of reducing prices on your event services? You might want to think again!

    In the course of marketing strategies, some small businesses may consider reducing prices or offering a discount as a sales incentive. Two critical questions come to mind. Will lowering the price drive enough sales to make up for the loss of income due to the reduction? Will the current operational structure support the increase in volume of sales driven by discounting? When adopting a price incentive strategy, it is important to understand the variables in profitability and how that impacts…

  • Supplier viewpoint: The rewards and challenges of meetings industry suppliers

    Penni Holdham, CSEP, Creative Director, The Display Connection Inc. Heidi Welker, Vice President, Marketing, AVW-TELAV Audio Visual Solutions What are some of the challenges of working in the meetings industry and how can these challenges be addressed? Penni Holdham: The current do-it-yourself trend among event and meeting planners can offer up some awkward moments that can be easily averted with full disclosure and proper communication. There is no question that with tighter end-user budgets, the planner is looking to make…

Venue & Supplier Profiles