The Business of Meetings

  • MPI introduces the Business Value of Meetings toolbox

    Meeting Professionals International (MPI) recently introduced the Business Value of Meetings (BVOM) toolbox, a collection of resources created from research findings unveiled at AIBTM in June that indicated meeting and event professionals are challenged with five primary barriers to successfully proving the business value of meetings and events.

  • Entering unchartered waters

    As with so many other business sectors, Canada’s convention centres are looking forward with a sense of anticipation to the impacts that the current global economic crisis may bring in the coming months and years. This concern, coming as it does on the heels of some of the strongest performance years on record, will affect not only marketing but also performance measurement, operating efficiencies, business priorities and even the ways in which centres calculate and report the benefits they bring to their respective communities.

  • Opinion: Economic challenges require a new meetings industry value proposition

    While Canada fared relatively well in the face of the economic chaos that has shaken the international scene over the past few years, we’re not exempt from what’s going on elsewhere in the world. As a largely resource-based economy, we’re now hearing that we may actually be even more vulnerable to a second recession than many other countries, however sound such internal factors as our government and banking institutions may be.

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