By Keri Miller After 10 successful years in the Canadian event industry, e=mc2 events decided it was time for a brand “refresh.” Although the original brand had significant brand equity and the core business was quite similar to what it was in 2001, a cultural shift had occurred within our walls and in the world around us. We needed to ensure our name, logo and website accurately reflected our evolution and current position in the marketplace. The original name, e=mc2…
Top 5 Lists
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Top five technology trends for meeting and event planners
Over 3,700 buyers and exhibitors recently attended AIBTM 2013 in Chicago, where over 30 hours of content programming were devoted to the theme of “Defining the Future of Meetings… Together.” Having had the pleasure of serving as a keynote speaker on the topic of innovation and change in the meetings, incentives and business travel industries at the tradeshow’s CEO Summit, one thing quickly became clear. After speaking with several top industry leaders, it’s obvious that even if we had 300…
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Green to the last drop: Five easy strategies to reduce the water footprint of your next event
You might be surprised to learn that my northern British Columbia community suffers from a water shortage almost every single year. Yes folks, it does happen in Canada. In fact, when many of you are enjoying the tender, emerging buds of spring, my friends and neighbours are facing notices outlining how the water restrictions can (and probably will) escalate from “stage one” through “stage four”. Stage four isn’t pretty. Water is always on our minds. We worry about it constantly,…
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Top meeting mistakes: Five items you may be forgetting
Frantic as CMPs and corporate meeting specialists often find themselves planning engaging programs and plotting event logistics, it’s all too easy to overlook simple value-adds that can radically enhance any gathering’s impact. But if properly leveraged, these cost-affordable and easily-implemented initiatives can help maximize attendance, boost audience learning and takeaway, and dramatically improve return on investment. Following are several ways to get more from your conferences and executive summits, none of which require huge added expenditures, yet all of which…
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Five creative themes for your next corporate gala event
Creating a theme when organizing a Gala event generates excitement, engages your guests, and leaves a lasting impression. Todd Bludworth, COO of American Meetings, Inc., says, “Themes are the single best way to generate interest in your gala.” Here are five creative ideas that are sure to make your event a memorable one Speakeasy (Roaring ‘20’s) Create a “secret entrance” and include a “secret password” on your invitation. Hire a Cotton Club-style jazz band and flappers to entertain. Serve specialty…
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Top five nutrition tips for a productive work day
Do you ever feel like a firefighter? Running from one crisis to another, trying to save the day…or your event? Well, firefighters need to take care of themselves, and this includes eating right to stay in tip top shape. Proper nutrition helps prepare firefighters to jump into action when needed. And, we all know anyone whoever plans events is constantly jumping into action!
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Five tips to better manage client appreciation events
With golf tournament season upon us, many corporate planners will be finding themselves planning for client appreciation events. Here are a few tips to keep in mind.
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The National Conference Center reveals five secrets to knock-your-socks-off events
The National Conference Center has unveiled five secrets to knock the socks off your meeting attendees. According to Eric Whitson, Director of Sales & Marketing at The National Conference Center, “we all have that potential to deliver ‘knock-your-socks-off’ events; it’s a matter of knowing how and having the right tools and elements to make it happen!” While it is important to know how to execute the details, Whitson says “it’s even more significant to add…
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Five tips for ordering golf balls with logo for your next golf outing
It seems so simple. But ordering imprinted golf balls for a corporate golf outing can get tricky. Here are some tips for finding the right one for your group.
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Five key essentials to meeting management success
Event management is a prestigious career choice. It is about more than party planning, creativity or décor. It is complex and encompasses project management, program design, measurement and evaluation, strategic development and so much more. Our industry is ready for talented individuals who understand this and want to achieve great things. Do you have what it takes? Here are some key essentials to finding success in managing meetings and events.
