People & Profiles

  • The Value of Joining an Association

    association

      When I started my entrepreneurial journey one of the first things I did was join the International Live Events Association (ILEA). Although I had been a member of Meeting Professionals International (MPI) on and off for about 15 years, it had never completely felt like the right fit for me. ILEA on the other hand seemed more my speed. It was where the business owners and creatives that I aspired to collaborate with chose to volunteer their time and…

  • Chef Q&A: Patrick Turcot, Shaw Centre

    Turcot

      Shaw Centre executive chef Patrick Turcot found his passion for food and cooking when he was teenager and pursued his dream by graduating from the Institute of Tourism and Hospitality of Quebec. Chef Turcot started his career off joining the kitchen brigade at Fairmont Chateau Lake Louise, returning to work at the legendary Chateau Frontenac and sharing his culinary experience with students at Cégep Limoilou in Quebec City. Throughout his career, Turcot has received numerous awards and accolades and…

  • Industry Profile: Dawn Eisenberg

    Eisenberg

      When Dawn Eisenberg was in university, she made money by promoting her own events and working as a children’s entertainer. After graduating she was hired to help open an events division for a company which lead to more similar contracts before she decided to strike out on her own in 2005 with Jodi Lieff. “For as long as I remember I was always deeply passionate about events,” says Esienberg, owner and CEO of Pop! Events Group. “I love that…

  • Industry Profile: Alissa Hurley

    Hurley

      Alissa Hurley’s first job shared office space with a company that produced technology conferences and trade shows. They were producing a large trade show and needed additional support for the event and the next thing she knew, Hurley was the conference coordinator for the largest technology show in Canada. “It was an incredible experience that combined my organizational skills, creativity and passion for technology. I decided that this was the career for me and continued to look for future…

  • Industry Profile: Caitlin McElhone

    Caitlin McElhone

      Edmonton event planner Caitlin McElhone is passionate about events. While studying clothing and textile design at the University of Alberta, she was introduced to the events industry and never looked back. “I hadn’t even considered event planning as a profession – nor did I understand that it could be a career option, but I was naturally suited for the work and loved the rush of set up and putting on something so special for someone,” says McElhone, who began…

  • Marketing is Key to Recruit Good People

    People

      What the COVID-19 pandemic has taught event industry professionals, is that time may no longer be our number one resource. Prior to the pandemic, most would argue that without enough time a successful event could not be researched, planned, executed and its success and return on investment adequately evaluated. However, the current labour shortage that was left in the wake of the COVID-19 pandemic, has given us a rude awakening that recovery for many hospitality and tourism businesses is…

  • Profile: Alex Bickers

    Alex Bickers

      The COVID-19 pandemic has had a profound impact on many businesses – forcing closures and layoffs around the world. The restrictions on our social interaction have been dramatic with stay-at-home orders, isolation, quarantine, and social distancing. Naturally, these restrictions have hit the events industry the hardest. But event planning businesses have found different and innovative ways to still bring people together to share experiences. The adoption of technology and the steady rise in the number of virtual events have…

  • Profile: Lyndsay Munholland

    Hurley

      For Lyndsay Munholland, the best aspect of event planning is finally getting to execute an event that she has “poured her heart and soul” into for months and sometimes years. “There’s nothing like seeing and hearing reactions from attendees, especially about little details that are often overlooked. Most people won’t notice that the striped linens are all laid on the tables at a perfect 45 degree angle or that you splurged and went with the safety snap-away lanyards. But…

  • Transform Your Employer Brand Experience

    employer branding

      In the modern age of employer brand building, companies are racing to keep up with the sentiments and creative needs of employees. We know first-hand that emotionally engaged employees take better care of your customers and strive harder to fulfill the mission of the brand. So, it only makes sense for companies to double down on their efforts to invest in their employees and generate a powerful employer brand experience. Events are a strategic and creative way to engage…

  • Diversity, Inclusion and Belonging in Live Events

    diversity inclusion

      Today, more than ever, cultivating a meaningful and intentional culture of inclusion and belonging for live events is essential to building community and making deep impacts. The most creative, strongest and resilient communities are those that are comprised of diverse kinds of people, from across all demographics. Whether you are designing an event to attract large crowds of people or to serve a particular small group, a common objective can be found: to create a sense of belonging and…

Venue & Supplier Profiles