Destination Canada is launching its new tourism strategy, ‘A World of Opportunity‘ which sets a firm focus on transforming the sector and catapulting Canada back into the top seven global destinations by 2030. Destination Canada president and CEO, Marsha Walden, and The Honourable Soraya Martinez Ferrada, Minister of Tourism, officially presented the tourism roadmap designed to increase Canada’s global competitiveness and bring in up to $160 billion in annual revenue by 2030, transcending the traditional constraints that currently cap the tourism industry’s potential at $140…
