News & Articles - acquisitions

  • WestJet to Purchase Sunwing Airlines

      Calgary-based airline WestJet has agreed to purchase Sunwing Vacations and Sunwing Airlines. Following the close of the transaction, a new tour operating business unit will be created under the WestJet Group, to include both Sunwing Vacations and WestJet Vacations Inc., and will be led by Sunwing CEO Stephen Hunter. Sunwing’s current shareholders will become equity holders in the WestJet Group. The WestJet Group of companies will expand to include Sunwing Airlines. This will add increased capacity, dedicating otherwise seasonal aircraft…

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  • Hopin Acquires Attendify

    Hopin, a leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, is  expanding its event marketing suite with the acquisition of Attendify. Johnny Boufarhat, CEO and founder of Hopin, said in a press release, “As we continue to help our customers navigate a reshaped events industry, our focus remains on investing in Hopin’s all-in-one platform, including augmenting it with intuitive marketing tools. With the addition of Attendify, our event marketing suite gets even better and we…

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  • PCMA to Acquire Association of Corporate Event Marketers

    Two meetings industry associations are set to merge. PCMA, formerly known as the Professional Convention Management Association, has announced plans to acquire the Corporate Event Marketing Association (CEMA). The deal would make CEMA a wholly owned division of PCMA, with distinct memberships. “This is a win-win for both organizations, their respective members and business partners as we together focus on the recovery of business events through the pandemic and beyond,” said PCMA president and CEO, Sherrif Karamat, and PCMA board…

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