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  • Five Steps For a Successful Festival

      Remember that vibrant festival experience from days long ago? Great music, delicious food, colourful entertainment, being outdoors with a crowd taking in the brilliant sunshine. Festivals are ever-popular, and even more so now that we are back from years of “no gathering land.” We all miss getting together to enjoy a shared experience – it is an essential part of being human. Large corporations and small businesses alike love to align with successful festivals especially if they know your…

    Event Operations, Special Events

  • You Still Need Facebook: The best practices of marketing on the largest social network

    By Dan McCarthy Despite the rise of Instagram, Snapchat and Twitter, even in 2018, Facebook remains king when it comes to event marketing. In EventMB’s State of the Events Industry Survey 2018, nearly three-quarters — 73.3 per cent — of planners said social media is their most important tool for marketing their events, while 88.1 per cent said they’re active on Facebook, as they should be. Facebook is by far the largest social network, with 2.20 billion active users as of…

    Event Branding & Marketing, Event Operations

  • Social media: Just because you can, does not mean you should

    Americans touch their smart telephones 2600 times per day, as cited in a study by The Economist. According to Group M, Americans spend, on average, almost four hours per day of personal time online, over four hours per day in Britain and almost five hours in Hong Kong. That does not include being online at work! These statistics highlight the seemingly unstoppable growth of social media in our lives. The benefits of this new technology have been extraordinary. Anyone can…

    Event Branding & Marketing, Event Operations, Social Media & Technology

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