News & Articles - agency

  • Acquisition of Fervent Events Creates New Experiential Marketing Powerhouse

    Canadian-based Influence Marketing has acquired one of the country’s fastest growing companies, Fervent Events. “For 27 years, Influence has been committed to ongoing growth and that means continuously strengthening our team and service offerings,” says Chris Wilson, managing director of Influence. The services of the two firms will now be jointly offered to clients. These include talent acquisition, retail marketing, event activation, experiential promotions, digital marketing and sales support. “Put simply, Influence will act as a service upgrade to Fervent…

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  • Growth in agency bookings provides increasing revenue for London’s Barbican

    Press Release The Barbican’s business events team has seen agency bookings over the last year increase to 33 per cent, continuing a trend of significant sales growth. While just 1 per cent of bookings were made through agencies in 2015, three years later they provide a third of business sales at the venue. Overall growth in the last year saw Barbican Business Events exceed sales targets by 4 per cent. “We have seen a real benefit from the commitment we…

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