News & Articles - attendee engagement

  • human

    Beyond the Keynote: Human Connection

    2025/03/20

      Planning an event often leaves you with the feeling that it shouldn’t end. There’s a unique joy in gathering like-minded people to make meaningful connections. As events evolve, planners are looking to amplify the impact of their events, particularly through speakers. Beyond the traditional keynote, new trends such as interactive Q&A sessions, gamification, and live polling are becoming popular, but is there more? Keynote speakers offer a unique value because you can take their impact out the door to…

    Event Operations, Speakers & Entertainment

  • attendee experience

    How to Enhance Attendee Experience

    2025/02/06

      Keeping an audience engaged in a meaningful way can be challenging. Attendees today are more demanding and expect new ways to experience content and connect with their peers – they are also quick to criticize if an event doesn’t quite hit the mark. Long sessions, networking small-talk, and digital distractions can make it difficult to hold their attention, which poses a challenge for planners striving to produce a successful experience. While traditional engagement strategies like Q&A sessions, panel discussions,…

    Event Operations

  • Using the power of story to forge an emotional connection    

    2018/06/07

    By Ben Moorsom With the IMEX focus being on purposeful meetings this year, it was apparent, after attending many sessions and talking with all sorts of folks in our industry, that if we’re going to engage our audiences we must be really strategic with events and meetings. When we build experiences, we can better shape event design and flow in order to improve many areas of an event, including engagement, retention, restoration, understanding, energy and beyond. Neuroscience and psychology can play…

    Event Operations, Speakers & Entertainment

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