News & Articles - attendee engagement

  • Using the power of story to forge an emotional connection    

    By Ben Moorsom With the IMEX focus being on purposeful meetings this year, it was apparent, after attending many sessions and talking with all sorts of folks in our industry, that if we’re going to engage our audiences we must be really strategic with events and meetings. When we build experiences, we can better shape event design and flow in order to improve many areas of an event, including engagement, retention, restoration, understanding, energy and beyond. Neuroscience and psychology can play…

    Event Operations, Speakers & Entertainment

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