In the audiovisual (AV) industry, the distinction between commodity and service has long been a contentious issue. As AV professionals, our value extends far beyond the equipment we provide. Yet, too often, we find ourselves compensated only for the equipment that makes it in the room, while our expertise, creativity, and design skills go unrecognized and underpaid. This imbalance not only undervalues our work but also threatens the innovation and quality that define our industry. The Commodity Trap A…
