By Heather Reid Did you know that as much as 55 per cent (yes, you read that right!) of a customer’s audiovisual (AV) invoice can be paid by the in-house preferred audiovisual supplier to the venue as a commission for the privilege of being identified as the “in-house preferred supplier”. With commissions at these staggering rates, significant revenues can be generated. It is no wonder then, that carefully crafted policies and fees are found in venue contracts to influence the…
The audio visual (AV) industry has always struggled to capture and monetize intellectual property, ideation and pre-production work that goes into any event. Typically, an audio visual company is paid for the rental of equipment that is used in an event, and services such as pre-production time, creativity, experience or innovation have been treated as a condition of the cost of the unit cost of that equipment. This presents two distinct but very different problems. First, it unfairly commoditizes…
Canadian firm DataVisual Marketing has been chosen as an official Anchor Audio distributor and representative. Anchor Audio, a leading manufacturer of portable PA systems for education, hospitality, government, and religious markets, has strengthened support of its rapidly growing Canadian presence with the appointment of DataVisual as distributor and representative. Alex Jacobs, CEO, noted in a press release that DataVisual will be responsible for marketing the entire Anchor product line. Headquartered in Ottawa, Ontario, with offices located across the country, DataVisual is Canada’s leading distributor…
2020 saw many events turn virtual due to the pandemic. This year, with the vaccination rollout now in full swing, hybrid events are slated to become the most popular event type. Much like in-person events, the venue can make or break a hybrid event’s success. For face-to-face events, the right spot will depend on the event’s size, duration and audience. Other considerations include budget, catering, parking, accommodation and venue availability. These factors are also important when planning a hybrid event…
With events primarily taking place from the comfort of people’s homes, the power of our five senses has shifted. It used to be an event producer’s passion to ignite all the senses in calculated ways, at specific times, to entice memory or create action. While we’ll get back to a new version of that eventually, for now we have the digital realm from which to work to deliver content. Because of this, the sense of hearing is among the most engaged…
Unique venues are great to pique the interest of delegates and can offer creative opportunities to incorporate the venue into a theme or message relevant to your group. Unfortunately, those very same virtues can also create a host of audiovisual challenges.
