News & Articles - Bespoke Audio Visual

  • Avera

    Three AV Firms Merge to Form Avera

    2026/05/27

      Three audiovisual companies — Proshow Audiovisual, Bespoke Audio Visual, and XPAV — announced the launch of Avera Audiovisual, a national audiovisual company that will bring their operations together to better serve clients coast to coast while preserving the character, leadership, and relationships that defined each founding company. Starting in June, Avera will operate as the parent brand, while its founding companies continue to serve clients through the transition period in 2026. Avera brings together decades of experience delivering live…

    Breaking News

  • encore

    Commodity vs Service in Audiovisual

    2024/06/14

      In the audiovisual (AV) industry, the distinction between commodity and service has long been a contentious issue. As AV professionals, our value extends far beyond the equipment we provide. Yet, too often, we find ourselves compensated only for the equipment that makes it in the room, while our expertise, creativity, and design skills go unrecognized and underpaid. This imbalance not only undervalues our work but also threatens the innovation and quality that define our industry. The Commodity Trap A…

    A/V & Special Effects, Event Operations

  • Understanding the Value of AV Services

    2022/08/15

      The audio visual (AV) industry has always struggled to capture and monetize intellectual property, ideation and pre-production work that goes into any event. Typically, an audio visual company is paid for the rental of equipment that is used in an event, and services such as pre-production time, creativity, experience or innovation have been treated as a condition of the cost of the unit cost of that equipment. This presents two distinct but very different problems. First, it unfairly commoditizes…

    A/V & Special Effects, Event Operations

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