News & Articles - Best Western Hotels and Resorts

Press Release In 2018, Best Western Hotels and Resorts introduced the travel industry to “Today’s Best Western,” a year-long campaign representing Best Western’s rich and colourful past while celebrating the excitement and vibrancy of the brand today. The initiative included a special “Behind the Brands” series, which raised awareness about Best Western’s contemporary, diverse brand portfolio and offered travellers a look at the evolution of this powerhouse brand. Today, Best Western announced that “Today’s Best Western” will be back in…

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