News & Articles - Beth Potter

  • TIAC Applauds Federal Tourism Strategy

      The Tourism Industry Association of Canada (TIAC) applauds the Government of Canada for taking decisive action to support the recovery and long-term growth of Canada’s tourism industry with the unveiling of the new Federal Tourism Growth Strategy. The strategy, titled Canada 365: Welcoming the World. Every day., aims to build back this once $105 billion industry and solidify Canada’s position as a top global destination. Informed by extensive consultations with various stakeholders, including tourism businesses, industry associations, Indigenous organizations, and…

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  • Canadian Tourism Awards Celebrate Winners

      The Tourism Industry Association of Canada (TIAC) has announced the winners of its annual Canadian Tourism Awards – the standard of excellence for businesses and organizations in tourism that recognizes success, leadership, and innovation in the industry. “We are thrilled to be announcing the esteemed winners of this year’s awards,” said Beth Potter, president and CEO of TIAC. “Each of these winners have proven to have gone above and beyond in offering travellers superior experiences in Canada, and have done so under incredibly…

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  • Canada’s Tourism Industry Association Welcomes New President and CEO

    The Tourism Industry Association of Canada (TIAC) has found its new leader in Beth Potter following an intensive search. “I’m excited to be taking on this new challenge. This is a critical time for the tourism industry,” says Potter. “The decisions the government takes in the coming weeks and months will have a significant impact on our ability to bring back the jobs and economic growth that tourism contributed to the Canadian economy before the COVID-19 pandemic.” Potter will officially…

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