News & Articles - Brand Alive

  • elevate

    Building Ethical Events For Lasting Impact

    2025/10/02

      In an era when audiences, sponsors and employees hold organizations to higher standards than ever, creating an ethical event is no longer a side consideration; it’s a core business strategy. So, what exactly makes an event “ethical,” and how can experienced planners go beyond basic checklists to deliver real impact? An ethical event goes beyond environmental sustainability to examine how every decision (before, during and after the gathering) affects people and communities. It’s about fairness, inclusivity, and transparency across…

    Event Operations

  • private

    Planning Strategies for Private Events

    2023/10/05

      Even for corporate event strategy and management companies like ours, we have found ourselves lucky enough to produce large scale private events for some notable Canadians including milestone birthday celebrations, retirement dinners, wedding productions, memorials and more. It’s not lost on us just how special these events are. Private events are highly personal, heartfelt and are typically focused on a more familial or individual endeavor or outcome. This means it can be hard to understand objectives, or the desired…

    Event Branding & Marketing, Event Operations

  • Power of Transformational Relationships

    2022/07/28

      In business, do you take the time to intentionally build partnerships that are truly transformational, as versus transactional? Both transformational and transactional relationships play a role in commerce and that is ok. But, I want to know: when building out big strategies for clients, or if you are an in-house event producer and carry the weight of important projects on your shoulders without a large internal team (as is often the case), do you consider transformational event relationships a part…

    Event Branding & Marketing, Event Operations

  • Amp Up your Next Virtual Event by Targeting this Sense

    2021/03/22

    With events primarily taking place from the comfort of people’s homes, the power of our five senses has shifted. It used to be an event producer’s passion to ignite all the senses in calculated ways, at specific times, to entice memory or create action. While we’ll get back to a new version of that eventually, for now we have the digital realm from which to work to deliver content. Because of this, the sense of hearing is among the most engaged…

    Virtual Events

  • recovery

    Three Lessons from Catching COVID-19 for Event Producers

    2020/12/02

    I caught COVID-19 in early October. It was considered a mild case and I have since recovered. I never experienced shortness of breath or worried about my long-term health, for which I am very grateful. Here’s where it gets interesting. My symptoms started exactly six days prior to the start of a three-day in-person client event — one with a need for high-touch execution across multiple venues on back-to-back days. I want to note that our client’s main focus through the…

    Contingency/Disaster Planning

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