News & Articles - brand marketing

  • marketing partnership

    Edmonton Partnership Boost Event Marketing

      Edmonton Destination Marketing Hotels (EDMH) and Explore Edmonton Corporation have formalized a partnership which creates a powerhouse in event attraction and marketing of the City of Edmonton. The two organizations signed a Memorandum of Understanding where EDMH will provide important marketing funds to Explore Edmonton to bolster marketing initiatives in the city’s tourism and hospitality sector. This is a key step as Edmonton¬†looks to recover from the devastation of the COVID-19 pandemic. “While we’ve been working together for a…

    Breaking News

  • Sponsorship Expectations For 2022

      Understanding that in 2021, oil reached its highest levels in seven years. Unemployment is at the same level as it was pre-pandemic. We saw record levels for the TSE, although late year dipping and sell-off was expected as a correction, but we are still ahead. All this leads to predictions of a future strong economy, although we will continue to have an inflationary effect on our spending dollar and continued COVID effects. This means that brands will have to…

    Event Branding & Marketing, Event Operations

  • How to Pull-off a Trade Show During the Pandemic

    With strong lockdown measures instituted in March to stymie the spread of COVID-19, the roller coaster of emotions that comes with executing an event came to a standstill. But in late June, I got the opportunity to get back on that ride for a two-day international trade show. Say what? How inappropriate during a pandemic! What was even more tasteless is I attended the event in my slippers, no makeup and hardly dressed for the business occasion. I am of…

    Event Operations, Virtual Events

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