News & Articles - brand partnership

  • Reimagine Sponsors as Brand Partners

      Event sponsorship must be reimagined as a personalized “brand partnership” to inspire creative, experiential event design that better engages attendees. Keep your sponsors close, and your partners even closer. This mantra is not as ominous as it might sound. But it is personal, and has become our go-to for navigating corporate event sponsorship during a transitional period in the events management industry. Fluctuating pandemic restrictions and a pending recession may actually be the game-changing industry disruptors that breathe fresh…

    Event Branding & Marketing, Event Operations

  • WestJet signs long-term extension of Mastercard partnership agreement

    Press Release Amid the turbulent loyalty landscape in Canada, WestJet today announced the long-term extension of its partnership agreement with Mastercard on its travel rewards credit card, WestJet RBC Mastercard. “WestJet RBC Mastercard cardholders have always had choice, flexibility, certainty and convenience,” said Ed Sims, WestJet president and CEO. “Our long-term partnership with Mastercard ensures that our card members continue to get exceptional value and outstanding flight and travel benefits. As WestJet moves to become a premium global network airline, our partnership…

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