Brand USA is launching Brand USA Travel Week Canada this fall with events taking place in Toronto and Montreal from Oct. 26 to Oct. 29, 2026. The event introduces Brand USA’s signature Travel Week platform to Canada for the first time, marking the next step in its long-term strategy to deepen engagement with one of the United States’ most important international source markets. Formerly known as Canada Connect, Brand USA Travel Week Canada brings Brand USA’s longstanding Canadian trade…
Expedia Group Media Solutions has unveiled a new media platform that gives travellers the tools to shop and book travel as they are watching travel content, making entertainment tourism bookable. The site recently went live in Canada with additional markets in the pipeline. Using the “shoppable” platform technology, the company is partnering with Brand USA to create a channel for their content to be ‘shopped,’ called GoUSA. Featuring Brand USA’s inspirational travel content and interactive maps, the innovative hub showcases the breadth and…
