News & Articles - brand

  • Chelsea

    Chelsea Toronto Unveils Renewed Brand

    2026/10/02

      Chelsea Toronto unveils its renewed brand, following a four-year, $85 million hotel-wide transformation. As Canada’s largest hotel, the transformation was built around a simple purpose: Bringing people and the city together. It recognizes that Chelsea serves many kinds of travellers and creates experiences that fit what brings each guest to Toronto. “Chelsea has always meant different things to different people, and that is one of our greatest strengths,” said, Shane Downey, managing director. “Our renewed brand gives us a clearer…

    Breaking News

  • hotel Canada

    Hotel Association Rebrands as Hotels Canada

    2026/03/19

      Hotel Association of Canada is introducing a new name and brand identity after more than a century — Hotels Canada. The change aims to better focus on critical industry priorities such as labour challenges, taxation, infrastructure, and tourism policy. The new name and brand identity reflect a modern, united, and forward‑looking hotel industry. Hotels Canada captures the economic leadership and growth of more than 8,300 hotels operating in every community across the country, businesses that support more than 300,000…

    Breaking News

  • human

    Design With Purpose: Start with Why

    2025/10/30

      For years, corporate events have been measured by attendance, aesthetics, and applause. Did guests show up? Did the room look beautiful? Did people have fun? These are still valid questions, but they’re no longer enough. Today’s audiences expect experiences that mean something and as event professionals, our job has evolved. We no longer just design what events look like, we must design how they make people feel, what they stand for, and how they create impact. Purpose-driven event design…

    Event Operations

  • Creative Group Wins Event Design Award

    2024/01/12

      Creative Group was named Bronze Award winner for Best Overall B-to-B Environment for its 2023 Raising Cane’s Timeless Horizon event. Event Marketer’s annual Experience Design & Technology Awards recognizes outstanding event design and innovative uses of event technology across a wide variety of consumer-targeted and business-to-business event formats. Raising Cane’s, an American fast-food restaurant company with more than 600 stores specializing in fried chicken finger meals, was looking to create an extra special event for their 2,000 plus store…

    Breaking News

  • Tapping into Emotional Intelligence

    2022/09/08

      Maya Angelou said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This quote rings true as a human being. That kindness, positivity and an engaged interaction can often change a perspective, a moment and sometimes a life. Have you ever considered this quote as inspiration when looking at how you deliver experiences to your audiences at events? There was a moment this year at the JUNO…

    Event Branding & Marketing, Event Operations

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