News & Articles - branding

  • brand

    Brand Awareness for Your Event Partners

      Sponsorships and event partners are essential for a lot of events to thrive. Whether they are cash sponsors or in-kind partners, they often contribute to the bottom line of an event’s success. However, traditional partnerships and sponsorships have changed a lot over the years and event producers have to be more creative in finding ways for partners to engage consumers and provide tangible value at the event. Creating event partnership opportunities with levels (Gold, Silver, Bronze) still exist, but…

    Event Branding & Marketing, Event Operations

  • Leap

    Patron Rebrands as Leap Event

      Patron Technology has rebranded as Leap Event Technology. The new name, Leap, better reflects the company’s vision of empowering event organizers to elevate and transform how their attendees experience events through powerful technology and data insights. Since its inception in 2017, the company has been the only major player offering its thousands of worldwide clients an all-in-one live event solution. Built through developing, acquiring, and integrating a suite of solutions for fan-centric data management, ticketing, mobile apps, payment services,…

    Breaking News

  • growth

    Boost Business Growth With Events

      While there are numerous avenues to achieving growth for businesses, one channel that often goes underestimated is hosting events. Building communities and audiences can be very powerful for business development and unlocking new opportunities. The work and resources required to plan and execute events successfully may seem overwhelming, however when done right, the benefits always outweigh the costs and the time commitment involved. Here are seven reasons to remind you why incorporating events in business growth strategies is a…

    Event Branding & Marketing, Event Operations

  • event team connections

    Destinations International launches EDI Tool

      Destinations International has launched the Equity, Diversity and Inclusion (EDI) Assessment Tool. The tool is designed for destination organizations to understand how EDI has been incorporated into operational practices as a basis to improve and integrate performance. The EDI Assessment Tool is a resource for destination organization members of Destinations International to create intentional goals and track progress in the workplace and the community through data-driven metrics. Destinations will have the opportunity to assess workplace dynamics, operations and policies,…

    Breaking News

  • Power of Transformational Relationships

      In business, do you take the time to intentionally build partnerships that are truly transformational, as versus transactional? Both transformational and transactional relationships play a role in commerce and that is ok. But, I want to know: when building out big strategies for clients, or if you are an in-house event producer and carry the weight of important projects on your shoulders without a large internal team (as is often the case), do you consider transformational event relationships a part…

    Event Branding & Marketing, Event Operations

  • Spiro

    GES Launches Spiro Marketing Solutions

      Global Experience Specialists (GES), a leading global provider of exhibition services, brand experiences and live event venue services introduces its newest venture Spiro, an integrated marketing solutions agency. Spiro strengthens GES’ abilities to manage traditional events and offers a new set of capabilities to deliver heightened experience dividends for the ways events have transformed. Spiro sees in-person, virtual and hybrid events alike as opportunities for immersive, interactive storytelling and brand loyalty-building. Enhanced services include annual meetings; strategic event management…

    Breaking News

  • Boost Your Brand with Engaging Content

      The meetings and events industry is a great place to start to build a personal brand, but once your brand is created, then what? When you’re in events, you’re in the “experience” business, so it’s an ideal place for creative individuals who want to carve out a personal brand through content creation. Meetings and events have some very unique opportunities for those that want to create engaging and enticing content. It’s through this content that we start to build…

    Event Branding & Marketing, Event Operations

  • employer branding

    Transform Your Employer Brand Experience

      In the modern age of employer brand building, companies are racing to keep up with the sentiments and creative needs of employees. We know first-hand that emotionally engaged employees take better care of your customers and strive harder to fulfill the mission of the brand. So, it only makes sense for companies to double down on their efforts to invest in their employees and generate a powerful employer brand experience. Events are a strategic and creative way to engage…

    Event Branding & Marketing, Event Operations, HR Tips, Uncategorized

  • Five LinkedIn Profile Tips for Meeting Planners

    In 2020, during the meetings’ industry’s largest crisis to date, LinkedIn saw a massive spike in new users, and content creation on LinkedIn rose 60 per cent. This social and professional media platform is not only growing in popularity for job seekers, but it’s become one of the best platforms for you to project your personal brand and share your thought leadership. If you are a corporate meeting professional, there’s no better social media platform than LinkedIn to connect with…

    Event Operations, Social Media & Technology

  • Eight Questions you Should Always Ask your Webinar Provider

    Online events, specifically webinars, have seen immense changes over the past 18 months with the COVID-19 pandemic. Chief among them has been the increase in the number of people and businesses who now see how webinars can be used to engage prospects, delight customers and communicate with the world at large. But which webinar platform should you be using? There has never been more choice, which only adds to the confusion of selecting the right one. Before you move ahead, consider your…

    Event Operations

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