News & Articles - brands

  • sponsorship

    Canadian sponsorship spending hits $4.7B

    2026/09/02

      Sponsorship spending across Canada has reached $4.7 billion, according to the 2026 Canadian Sponsorship Landscape Study (CSLS), which marks the 20th anniversary of the national industry benchmark. Brands are planning to increase their sponsorship investment further next year, the study found. The annual study found that brands are committing more money to rights fees across categories while placing greater emphasis on evaluating whether sponsorship spending is delivering measurable results. Professional sport continues to account for the largest and most…

    Breaking News

  • marketing

    Experiential Marketing is a Win-Win Strategy

    2025/09/19

      As a not-for-profit festival and event producer, I’m constantly looking for ways to help my events become financially sustainable. After years of producing events, I’ve realized that there’s a revenue stream that often gets overlooked by event organizers: experiential marketing or XM. Experiential marketing can help your bottom line while creating incredible experiences for attendees. What’s the Difference Between Sponsorship and XM? Traditional event sponsorship is a true partnership with comprehensive marketing benefits for the sponsor including pre-promotion, PR…

    Event Branding & Marketing, Event Operations

  • Use Corporate Retreats To ReConnect

    2022/04/11

      Business leaders have a problem. On one hand, their workforces are saying that they are tired of Zoom meetings and feeling isolated as they work from home, and mostly, that they miss the human connection. Leaders miss connecting with their teams in person too. But, on the other hand, employees are not keen to rush back to five days a week, 9-5pm office setting with crammed commuting and cold corporate cubicles. So how do leaders reconcile this problem? How do…

    Event Branding & Marketing, Event Operations, Themes, Uncategorized

  • What to Look for in a Digital Event Platform

    2020/08/18

    Prior to the COVID-19 pandemic, there were many web-based platforms that supported live events in limited capacities like video meetings or virtual walkthrough tours. Some platforms, such as event apps, have grown out of their ability to network an audience, connect buyers and sellers, and recommend relevant content to key audiences. Others are education platforms built for storing on-demand videos curated for the user to mimic a trade show or event experience. The current higher demand for an all-encompassing solution is driving…

    Event Operations, Virtual Events

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