The sponsorship sales process takes time and relationship building. I let people know that the average timeline between prospect clearance and closing a sponsorship deal is 18-22 months. Yes, some happen in a week. Others are in the mill for three to four years, but on average, it is 18-22 months. So, what happens during that time? From my experience, it is relationship building. When you try to close too early, you typically fail and don’t get the deal,…
Writing great proposals is not rocket science. But too often we try to short cut the process. If you follow these four simple steps you will be successful with your proposals. 1) Understand the prospect’s needs. This means extensive discovery sessions. Before you can build a proposal, you need to know the prospect’s specific goals. Are they sales? Is it about building brand awareness? Is it a PR or GR move? Perhaps it is about employee engagement. Perhaps it…
Understanding that in 2021, oil reached its highest levels in seven years. Unemployment is at the same level as it was pre-pandemic. We saw record levels for the TSE, although late year dipping and sell-off was expected as a correction, but we are still ahead. All this leads to predictions of a future strong economy, although we will continue to have an inflationary effect on our spending dollar and continued COVID effects. This means that brands will have to…
Now almost six months into the worldwide pandemic, most businesses have pivoted from in-person gatherings to virtual events. But despite more people than ever using online platforms, companies continue to struggle with monetization, which may be essential to their survival amid the economic chaos wrought by COVID-19. While there are a variety of methods to earn income from virtual events — ticket sales, paid access to selective streams and upgrades for premium session content, to name a few — perhaps…
