News & Articles - business-to-business exhibitions

  • Exhibition Industry’s Largest International Meeting goes Digital

    The global association of the exhibition industry, UFI, has announced its worldwide conference will be digital-only this year. “Our members have been telling us they want to connect, learn and have the global UFI community brought together,” says UFI president, Mary Larkin. “Since COVID-19 will not allow us to do this face-to-face, we are moving online to host the most accessible UFI Global Congress ever. Quality content, flexible timings and accessibility — these are the best ways to serve the…

    Breaking News

  • Skip the Plan, Embrace the Pop-Up

    Spontaneity is anathema to a well-planned event. Spontaneity isn’t planned, which means it’s probably getting in the way of something that is, which means attendees’ sacrosanct schedules are being upended and taking the planner’s reputation with it. Planners might be forgiven, then, for wanting to smother the impromptu — something they’d plan for, surely — under the weight of timetables, clear instruction to staff and precise allocation of resources. Trade show attendees are counting on them. Right? Turns out, they might…

    Event Branding & Marketing, Event Operations

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