News & Articles - cannabis

  • Green Light: Cannabis opens new avenues for event planners

    Taking your event to a new high used to mean something else before October 17, 2018. While the legalization of marijuana is still new to the Canadian cultural landscape, the future of event planning may involve many more shades of green. The nascent and rapidly expanding cannabis market — the legal one, at least — brings a whole new set of opportunities for planners. Large-scale events like conferences are a great way for cannabis growers and retailers to gain market traction;…

    Event Operations

  • A Growing Scene: The rise of cannabis conventions and events in Canada

    On October 17, 2018, Canada will become the first G7 nation (and the second country in the world) to legalize marijuana for recreational consumption. The passing of Bill C-45, the Cannabis Act, is expected to spark what many believe will be one of the most lucrative and fastest-growing industries in the country and, in so doing, grow demand for cannabis conventions and events. No doubt, it would be a mistake to underestimate the potential of Canada’s cannabis industry. The New…

    Industry Insights

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